subject: Make Money Online-Building a List for Email Marketing [print this page] Make Money Online-Building a List for Email Marketing
Developing a list of targeted subscribers and customers is importantfor success in internet marketing. Building a list is more than obtaining a list of names and email addresses. Success is based on developing a strong relationship with each subscriber by providing them high quality information in a way that establishes trust and credibility.
The squeeze page focused on a selected specific topic or niche, is used to collect leads. When the subscriber completes and clicks the "opt-in" form on the page, the requested name and email address can be introduced to your autoresponder system. Each visitor's name and email address is added to the database of the mailing list. After the subscriber is confirmed, follow up emails can be sent. Useful and high quality information can be sent to the confirmed member in the form of reports, articles, videos, links to blog posts, and other resources.
By building a list of subscribers and members, you are in a position to establish a relationship with them by communicating with them your follow up emails. You can establish a system of various emails that are sent at selected time intervals and with messages of your choice. Or you can, at any time broadcast an email to your list separate from a proscribed schedule.
At selected times and frequencies, you can include affiliate promotions for products and services which of interest to your membership list. Besides receiving income when you are an affiliate for that program, you can obtain feedback regarding their interest and response. Building a strong relationship with your member list is developing a good balance in providing free useful information and offers.
Once your squeeze page and autoresponder system are put in place, it is important to direct traffic to your squeeze page. There are many methods of generating traffic such as ppc, article and video marketing, press releases, blogs, and even offline direct mailings. But consistency in generating this traffic will help build your list to implement your email marketing strategies.
A step by step process of building this system and process accompanied by ongoing consistent action will benefit your business of making money online.
