Use These Simple Banner Advertising Tips to get Real Results Fast
When Google AdWords first started up, everybody assumed that banner advertising would disappear. But that didn't happen. Instead banner ads started to dominate the web and are still reigning supreme. So if you are wanting to utilize the influence of banner ads to get targeted traffic to your site, you will not have to think again. In this article you will be examining 3 banner advertising tips that will help you make you banner advertising campaign much better.
The most important thing about your banner ad is the number of times that people come to it and click through it. So when a reader is attracted to your ad because of the wonderful graphics and nicely placed power words weaved all in it, they will want to get closer and click through.|Make your point clearly with as few words as possible in your banner ad text.
Space is limited so make sure that every word is necessary and meaningful. Make sure you choose wisely so that you can get the most results from your headline in few words. Make your efforts equal to those of front page newspaper headlines. You have very few words to use to make your audience understand what you want from them. Also, make sure you're not using heavy jargon in your banner ads just to save space. You have to use simple words and at the same time keep the text short. The second suggestion is that you should only have one offer in your ad and not multiple offers at one time. This obviously increases the chances of success because you're not deviating from that one offer because you're aiming to get the attention of the visitor with it. Mistakenly, a lot of new banner advertisers will use one banner ad with two or three different offers. This method does not work and you lose money instead of saving it. You don't want to your visitors to get confused and leave. So the more focused your ad is, the better will be the click through rate.
Last but not the least; when you design your ads, make sure that they go with the design of the web page they will be displayed on. Simply put, if you are not going to pay attention to little things like putting the color graphics together, your ad will not look good.
So if you are promoting the same thing on five different internet pages, then try to make them different per their respective pages. This might seem like a very easy suggestion, but it will really help you a lot.
In conclusion, from the above tips we come to understand the banner advertising isn't that complicated, but at the same time it can be difficult if you don't know what you're doing. Just don't forget to follow the three tips above.
