subject: 3 Effective Tips to Create a Profitable Landing Page [print this page] 3 Effective Tips to Create a Profitable Landing Page
3 Tips to Create a High Converting Landing Page
Unless a website is non-business related, all visitors are potential conversions for the business owner, and it doesn't matter what the desired action or response is from the visitor. The gateway to your entire business rests with your landing page and how well it converts. So, in order to help your business website do its stuff, you have to get your landing page conversions up to par and in the green. This article deals with landing page optimization for conversions, and included are three workable approaches you can put to work right away.
Make every effort to keep your landing page as simple as possible. Make every effort to avoid anything that could potentially sidetrack your audience. Tell your visitors what you want from them. The landing page is your only chance to get your audience to take the action you want them to take. Make sure you make the point clear and effective so they will have no doubt. Don't give them a chance to be distracted by AdSense ads or other links. This is a complete no no when it comes to designing landing pages. Too much information can be far more lethal to your goals than too little. Your landing page copy needs to be simple and smooth. Share the copy with people you trust for an honest opinion. Don't move on until you've taken their suggestions into consideration.
The ad for you landing page is your headline, and people will often read the headline and then decide to not read any more. Create several headlines each containing the strongest benefit you have to offer, and then setup an URL rotator and test your headlines against each other.
If you're really stuck on headline, do a search on Google for headlines or how to write effective headlines. Never short change yourself by failing to put your best efforts into your headline. If you're unfamiliar with optimization testing, and A/B split testing, then be sure to do some searching, researching, and learning.
You are the only one who can lend credibility to your landing page. One of the best ways to do this is with testimonials. Including testimonials can deliver major results for your landing page. Friends and family can be an excellent resource for testimonials if you don't have any for your product just et. Ignoring testimonials will likely have a negative impact on conversions.
Remember that the most important method to increase your landing page conversions is through testing and optimization. Sure, it's not something that happens very quickly, but once you get started then good things can happen overnight.
