subject: Building Sales when Running a Dollar Store [print this page] Building Sales when Running a Dollar Store
All too often those running a dollar store ignore the very basics of their business. They become so involved in day-to-day operational tasks that they miss the first signals about changes in their business. It might be a subtle change in sales, or a little less traffic, or some other small thing. But left unaddressed many of these small, almost insignificant variations could end up leading to major problems. And of course if your goal is to achieve success with your business, these major problems become roadblocks to achieving your goals. One of the most basic of these changes is dollar store sales.
In this article I present details about building sales when running a dollar store. Use these tips to continually grow your sales. Also use them as your troubleshoot should daily or weekly sales begin to drift.
Total number of sales transactions
One of the fastest and easiest ways for those seeking success to build dollar store sales is to increase the number of sales transactions occurring each day. If you are working to add to sales, look for tactics to bring more and more prospective buyers through the front door of your business. If you are tracking your numbers you already know that you make a sale to one of every 'x' people who enter your store. Using this information, you can easily project just how many more new shoppers must enter to achieve one extra sale, two extra sales, and so on.
Get the word out about your store to as many new potential shoppers as possible. Spread the work to all businesses in your immediate area. Add signs to draw extra attention. You can build your list of new shopper generating ideas from there. Stick with this effort andsoon your dollar store sales will start to climb.
Average sales transaction size
The other major method for those running a dollar store to build sales is to increase the average sale size. This one takes more investigation, planning and action to really get going. However the impact of a well-thought-out program can be very long lasting.
Focus on first learning exactly the items your shoppers need. Then add those items to your inventory. Next focus your attention on the items that shoppers really want. Finally add in a good mix of red-hot impulse items to round out the effort. You will see the average sales transaction size start to creep upward. Here's a signal you are on the right path. Stay close to your customers and make sure you are always adding the right products, your displays are attention-grabbing, and your store is the preferred dollar store for all who enter.
