subject: Zhang Mei Tung Street Shops Re-state The Business Behind The Inquiry - Gome Electrical Appliances, [print this page] The birth of a business model, has a special meaning.
On
Home Appliances
Store, the shop's time has gone crazy, instead, is "intensive" era.
States United States
Street shops in this heavy pieces of node times can be a commercial model of this.
Single store: the first leg of intensive cultivation
"Operators no domain, symbiotic", which is
GOME Electrical Appliances
Since the inception insisted philosophy.
The United States and Eastern States
strong combination department stores, appliance and department stores joint venture business model will certainly set off waves in Fuzhou.
, Fuzhou General Manager of Gome had boats that started taking after 6 years of expansion, Fuzhou, China has formed the scale effect of the United States. At present, Fuzhou Gome appliance store in the urban areas have 17.
Have boats that, in 2009, before the development of the country thought the United States has been "expanded" to the scale of development, and production efficiency (ie scale - development - benefits). However, the completion of a basic strategy layout, Fuzhou States United States in 2009 the main task is to raise the competitiveness of a single shop to enhance operating efficiency of a single shop on the store, mining sales, logistics, after sales to fine every step of management.
It is understood, Fuzhou fine GOME highly appropriate management strategy, is to deepen the core stores and flagship stores, re-adjusting their development strategies, from before the "scale - development - benefit" into "development - benefits - Size. "
To store profitability by improving the single to improve their core competitiveness. In this regard, Fuzhou China, said the U.S. business center director Huang Chengyong, meticulous management of the key is how to store more rational, and better meet consumer demand, which requires scientific and systematic management to achieve, such as door header effect, the shop channel design, product mix, etc., and all this will ultimately enhance the consumer retail business brand recognition, "to let consumers walk into any store can be a clear impression that the exposure to GOME." and this Fuzhou spend huge amounts of money to re-build sub-national Mei Tung Street shops, fine management strategy is its first stop.
Chain: the second phase of a new beginning
U.S. operations director Zhou Hongren Fuzhou China, says that today the first phase of the appliance store from the era of the second phase expansion of the integration time; pursuit of a single shop in the size and quality is the main task of the second stage. Thus, the most advantage of Fuzhou States United States States United States flagship store as the Fuzhou State Street shop on the second phase of the United States "kick."
After nearly two months of negotiations, the country's cooperation with the United States and settled the East 100. Fuzhou, China has boats, general manager, said the United States in 2009, Gome's the key to its optimization and transition years. The State Street store and the Eastern United States department cooperation, and is scheduled on May 1 the official re-sheets business, but also for single-store operation to enhance efficiency and create main stores in mind. And to develop cooperation with the department store industry, new business model, further confirms the Gome "operators no domain, symbiotic" business philosophy.
Has always interview, due to preconceived reason, no business is willing to give up this piece of high cost of land Dongjiekou Fengshui land, so they leased the property business model of traditional shop doomed.
Business district in order to obtain a strategic initiative Dongjiekou Fuzhou, Fuzhou, China to the United States to break the routine of the competition-driven expansion mode, taking full account of the commercial interests of the Eastern Department Stores, adopted a "joint management, shared them" in win-win collaboration.
"On the chain, improving profitability also means that further study of consumer demand.
