subject: Branding a Great Article Directory [print this page] Branding a Great Article Directory Branding a Great Article Directory
As you know, you can help brand your article directory with a good domain name, so that is something to keep in mind. But do not think it is impossible to find a good.com domain name. If you be patient and keep looking, you will find something you like that fits well. Also, you want to find something using 'articles' in the name, so that will be helpful. There really are quite a few creative ways to market with niche article directories, too. But do be sure that the keywords you choose will not be impossible to achieve rankings for in the SERPS.
If you have been to EzineArticles, then you know it is has many AdSense ads on it. You can monetize your directory, or simply use it as a traffic funnel to your other related business or sites.
But no matter what you are doing, be very sure to include some tastefully positioned "call to action" copy that is clearly visible. The last thing you want to do is irritate your visitors, though. But no matter because it is all in a day's work when you are in business online. But do not forget one important thing which is tracking and testing all over your site. You will be missing many opportunities if you ignore the power of testing and tracking. You can transform an under performing site, sometimes, by testing and tracking what happens.
If you have the money to invest, then you can easily outsource the creation phase of your article directory for much less than you may imagine. There's no reason you couldn't use outsourcing to keep it running too. Whether or not to do this depends on your preferences. If you're new to outsourcing, you shouldn't just jump in without learning more about it. You can have a great experience with outsourcing, or it can be a way to waste lots of money if you don't thoroughly investigate who you're dealing with. But avoid letting that possibly deter you from outsourcing. You can find excellent and reliable information online that will provide you with all you need to know.
If you already have existing niche sites, either authority or mini sites, then you can greatly benefit from including an article directory associated for those sites. You will need to consider class C IP's if you do plan to rank multiple sites that are linked together. You may know about how some will have a blog and a site on the same domain; we are talking about cross marketing from different domains. If you really build your directory, then you will understand why we say these things regarding the benefits.
