subject: The Overall Lack Of Leadership Of The Industry's Most Popular Kitchen Brands - Kitchen, Brand, [print this page] In 1991, Shenzhen, China established the first
Cupboard Manufacturer. As people's living standards improve and the Shenzhen
Real estate Market continued to heat up, Shenzhen
Kitchen In ten years time the industry has made great development. The "road map in 2005, Shenzhen, consumer appliances," the survey, Shenzhen
Market Kitchen Great demand, especially in the overall
Kitchen Popular in 2005; Kitchen Appliances Brand Do not focus on the Shenzhen market needed kitchen
Brand . Brand is not focused, but
Competition Clear pattern The survey shows that consumers currently use and plan to buy the kitchen and brand variety, with mostly domestic brands, up to 63%.
To industry sources, the current strength of mixed kitchen and home appliances company, along with the predators of the high-profile international brands to enter, kitchen electric industry competition pattern and electrical kitchen domestic enterprises face the challenge of increasingly severe competition situation full of uncertainties. First is the relatively strong competitive brand in the domestic market after years of operation, the core competence based on technology research and development, based on market demand for new economic growth and opening up new points, not only strengthen its own brand, but also leading the standardization of the industry development; followed by strong foreign brands to enter the domestic market, with advanced technology and abundant funds a certain impact on the domestic market, but its high-end positioning and design in Europe and the United States has obviously been a Chinese family, "Land and Water refuses to accept "; last is" skirmish "type of small brands, the lack of technical content, service can not keep up and survive in the cracks difficult. Along with the kitchen and the continuous introduction of relevant standards, the kitchen appliance industry gradually become standardized, repeated shuffling, the competition pattern has gradually clear.
Health , Energy saving, environmental protection has become the theme
" Electricity shortage "Gas prices continue to climb, so kitchen appliances toward energy conservation, environmental protection and direction. The survey showed that 57% of consumers buy
Gas stoves , Water heater The most attention is security, energy efficiency and service, only 9% of the consumers pay attention to appearance.
States United States Electrical Sell Department officials told reporters that in 2005, health, energy saving, environmental protection has become a mainstream information, related products is endless. Although the Government of the kitchen appliances have not issued such a document binding, but many companies have felt the energy crisis brought about by the sense of urgency and opportunity, Recognizing that consumers select products during the product's health, energy saving, environmental protection attention to technical bottleneck for the breakthrough, put a lot of energy.
Popular kitchen Popular kitchen in 2005. The survey showed that 57% of consumers ready to buy packages
Kitchen appliances , 65% of consumers overall kitchen popular recognition.
Many appliances Dealers That consumers are no longer as before for the purchase of range hood, gas stoves and
Disinfection Cabinets and other kitchen appliances and "separate rush", and integrated kitchen electrical package, not only solved the complete set of consumers when purchasing kitchen appliances with the problem do not know how, but also realize the kitchen style, harmony and unity.
Home appliance chain Into a new buying channels The survey also showed that a considerable number of consumers to the States United States
Suning , Cis-electric home appliance chain, etc.
Marketplace Purchase of kitchen appliances. Reporter paraelectric Huaqiang North shop interviewed plan to buy
Haier Mr. Lee, the whole kitchen. He said: "Today many kitchen and home appliance chain store brands are in the image display set up their own shop, we came to an appliance store, you can see several brands of exhibits, compare and choose from, but not everywhere, save a lot of trouble. Moreover, the chain store's service as a safeguard. "
Suning Appliance, told reporters that the responsible person, and now more and more kitchen appliance manufacturers have been aware of the home appliance chain stores on the strong consumer appeal, have set up their own stores in the chain store the image display, home appliance chain become kitchen appliances to buy new channels.
