subject: Online Domination For Your Business Website [print this page] Online Domination For Your Business Website
In order to achieve online domination of your local market you need to concentrate your online marketing efforts by concentrating on the big four - local business results, natural search results, PPC results and content results.
1. Local Search Results
One of the components of online domination is being prominent in the local business results. These are the map listings that are at the top above natural search results when you search a keyword in Google, Yahoo! and MSN/Bing. You must take the initiative to get listed there. Make sure your business comes up for a variety of keyword phrases, as well as for variations on your business name.
2. Natural Search Results
The natural search results are those organic results that are generated by search engine searches and are listed directly below the sponsored ads and the local search results. In addition to your actual website, other things can appear in the natural search results. For this reason you need to pay attention to the use of keywords in the following, because they are all commonly found ranked in natural search results:
- Articles
- Off-site blogs
- Press releases
- Social networking profiles
3. Pay-Per-Click Results
Sponsored results or Pay-Per-Click results are instant exposure for your business. They appear at the very top of results, as well as to the right of results. A carefully written ad can give great results in converting site visitors to customers. Be sure to make a budget for PPC ads and stick to it, because it can get out of hand. It is the fastest way to get traffic to your site and is very valuable to online marketing strategies.
4. Content Results
Online domination comes when your content is in the top results of a search for your keywords. For example, if someone searches for a given keyword that you have used in your online marketing strategy and among the top 5 results they get are your business website ranked number 1, one of your videos ranked number 4 and one of your press releases ranked number 5, chances are that searcher will recognize you as the online authority. This means the potential client is very likely to choose your business over another to meet its needs.
Getting this type of result is easy to do because Google loves content from Web 2.0 applications, like online articles, press releases and videos. If your content is out there and is presented in a SEO format, you will find that getting multiple places at the top of a search is the norm.
With the use of the big 4 online domination model, you will be able to get the outstanding results you are looking for.
