subject: Google Adwords - Is it what it is cracked up to be? [print this page] Google Adwords - Is it what it is cracked up to be?
When it comes to using different types of well tested SEO tools, there are certainly lots of available options to choose from depending on your personal preferences and business requirements. Google AdWords is one these tools that when used properly, can yield a lot of productive results and it can also open a myriad of opportunities for your business. But is Google AdWords is a friend or a foe? People often have mixed reactions when it comes to integrating Google Adwords to internet marketing strategy. For those who is a big fan of this marketing tool, they will surely tell how good the service is when it comes to improving your search engine ranking and how easy it is to use the service.
On the other hand, speaking to an internet marketer that is not a big fan of Google AdWords will yield negative opinions like the service is too complex to use or it cannot deliver the promises it made for the amount of money you paid to use the service. Even those who are new in Google Adwords may find it hard for them to integrate this SEO tool in their internet marketing campaign. Most of the complaints are about the expensive cost per keyword or writing a catchy phrase is simply not that easy.
Deciding whether Google Adwords is a friend or foe will largely depend on who you are talking regarding the service and how it appeals to you. The fact is, those beginning in internet marketing may need some instruction before they can master using Google Adwords. They would certainly need something that is short and snappy and gets straight to the point. This is not saying that their viewpoints are misguided, but on the other hand experienced users can make Google Adwords work efficiently because there is simply nothing wrong with it, especially if you know how to make it really work according to your expectations and preferences.
Making Google Adwords work the way you want it to is relatively simple. Search engine optimization can be quite tricky but with the help of Google Adwords, most of the issues related to SEO can be easily addressed. Keywords are essential part of making your SEO campaign successful. More often than not, popular search engines choose articles based on the relevance and frequency of keywords that are included in the article. In spite of this, it is worth noting that to simply spam keywords or use keyword flooding is a very senseless and a poorly written article is simply not good judgement. Google is amongst the widely used search engines that are known to be very strict when it comes to implementing its policies about using keywords and they sometimes blacklist websites prone to using keyword flooding in their articles.
Google Adwords can be very effective depending on how you use it. Using this service allows you to learn which of these keywords rank high in the list and use them in your articles. Although it will not guarantee that you can be able to increase your traffic overnight, you can still use the results you get from Google Adwords as a foundation for your future internet marketing campaign. You need to remember that Google Adwords only provide additional resources for successful keywords. What you will do with it is the determining factor on whether or not your internet marketing campaign will succeed.
