subject: Market Insights: Alcoholic Beverages In India - Market Research Report On Aarkstore Enterprise [print this page] This report forms a part of the Datamonitors newly introduced product series titled Market Insights. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors
Scope
*Examines developments in the Indian alcoholic beverages sector
*Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas
*Identifies the leading players in the market, providing details on brand portfolio and new product launches
*Tracks the latest M&A deals that have taken place in the alcoholic beverages sector in India
Highlights
The alcoholic beverages sector in India was estimated to be worth $21.7 billion in 2009, with a compound annual growth rate (CAGR) of about 15% during 200309.
Spirits was the key market driving growth in 2008-09 within the alcoholic beverages sector. All the markets in the alcoholic beverages sector are highly consolidated with the top 2 players controlling in excess of half of the market.
Sectoral growth is driven by demographic factors such as increasing population, rising disposable income, greater social freedom and globalization.
Reasons to Purchase
*Sector understanding: develop a detailed understanding of the alcoholic beverages sector and identify the key growth markets within it
*Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
*Product understanding: gain insight into the new product launch trends in the sector
Table of Contents :
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
New Consumer Insight reports 4
The Country Statistics Database 4
Company Intelligence 4
What this report is about 5
How to use this report 5
Market definition 6
Table of Contents 7
List of Figures 8
List of Tables 9
Country Overview 10
Economic overview 10
Demographic overview 11
Alcoholic Beverages Sector Profile 13
Indian alcoholic beverages sector size and growth 13
Alcoholic beverages sector: a global perspective 15
Comparison with other growth economies 16
Alcoholic Beverages Sector Markets 17
Indian alcoholic beverages sector markets by value/volume 17
Future prospects 20
Leading categories 21
Lagging categories 23
Key Trends 24
Demographic and economic trends 24
Increasing wealth and a large young population drive demand 24
Opportunities in the rural markets 25
Consumer trends 26
Teetotalers and moderate drinkers 26
Rising alcohol consumption among women 27
The popularity of on-trade consumption 29
Industry trends 29
Armed forces are the chief alcohol consumers 29
High taxation 30
Strict legislative policy in the offing 32
Indian drinks manufacturers are looking to the international market 32
Coffee shops: the new distribution channel 33
Leading players and their shares 34
Brand portfolio of key players 35
Presence of leading players in various markets of the alcoholic beverages sector 36
