subject: The 4 Cs Of B2B Marketing And Social Media [print this page] The 4 Cs Of B2B Marketing And Social Media
The 4 Cs of B2B Marketing and Social Media We've all heard about the four Ps of marketing. Well hands up who hasn't. No worries no one can see.
Product
Price
Placement
Promotion
The four Ps were created mainly to describe the ideal "marketing mix". The term "marketing mix" now used in every day marketing language was born in the early nineteen sixties. I would argue the four P's of marketing are mainly for product marketing. Since most things these days have a service element we should be thinking about all marketing relevant to the seven Ps. Okay a bit more recent. The seven Ps started life in 1981. If you are marketing with any element of service and your marketing people are not using this, worry! So let's take a look at another more contemporary idea for B2B marketing - the Four Cs. This framework is more contempoary, and in my opinion, more relevant to a wider range of today's marketing challenges. The 4 Cs of B2B Marketing are: Content - the creation of a steady stream of engaging content
Connection - connecting with the audience you wish to appeal to
Communication - communicating with them in an continuing conversation (this is where socials media can play a big part. It will not replace direct marketing and there will still be a need for visual communications (design) all-be-it possibly a declining role)
Conversion - and then converting them at the illusive moment of need
Since B2B Marketing is arguably more of a marathon than a sprint in marketing - you need to always have your 4 Cs focus going - creating the best content, finding and connecting with your target audience, sustaining the communications pattern until they are ready to convert - this way you have a real:fighting chance of making all your marketing efforts count toward one goal - Sales! Okay, you are asking about the seven Cs. I will talk about that and the five Is another day. If you're looking formarketing>orsocial media jobswhy not visit our job site dedicated to marketing jobs.http://www.socialmediamarketing.eu.com/job/>
