subject: Mobile Phone Donations and Fundraising [print this page] Mobile Phone Donations and Fundraising Mobile Phone Donations and Fundraising
A few hours after the Haiti earthquake, the American Red Cross launched a Mobile Fundraising Event. The "text to donate" campaign allowed mobile phone users in the US to text HAITI to 90999 to donate $10 to the American Red Cross to support Haiti relief efforts. According to a press release by American Red Cross - Red Cross Raised more than $32 million via the mobile giving program.
According to Mobile marketer - Alicia Keys appeared earlier this year on American Idol and issued a mobile giving call-to-action to promote Keep a Child Alive, the charity she co-founded to provide health care and housing to children with HIV/AIDS in Africa and India. Keys asked the TV audience of millions to text the word "ALIVE" if they desired to donate $5 via their mobile phones. The result was more than $500,000 for the charity from more than 90,000 mobile donors.
These two examples clearly depict the power of mobile phone fundraising whose time has come. The mobile web is the fastest growing communication channel in history. US has over 270 million mobile subscribers in the US. Mobile giving allows you to easily contact donors instantly. Moreover to target the Millennial Generation (born 1982-2002) it is critical to use the mobile platform. The Millennials are always connected via the mobile web and are also drawn to social causes.
With the ur mobile platform organizations can set up a new mobile giving campaign in a easy and quick manner. Organizations can have all the power, ease and efficiency to create new mobile-optimized campaigns in a matter of minutes, not hours or days. A Secure Donations function - with one-time, recurring and on-demand payment options adds flexibility. It turns your donors' smartphones into a secure place to easily give. By shortening the gap between inspiration and action, you create a powerful source of significant giving: the smartphone.
