subject: To Seize The Opportunities Ahead Of Stocking The U.s. Air Prices West Side State - States United [print this page] April 5, Gree company came news of the Hunan wholesale price increase of 5% across the board; April 15, the U.S. part of the supply and marketing business also received some beautiful
Air conditioning Engineering machine price adjustment notice; May 9,
Oaks Hunan's Office received a formal notice price increases, from 16 onwards, in addition to 3 high-end models, the other air line number of the wholesale price all go up 5%. Three well-known enterprises in the industry have surfaced air conditioning prices program, let people know that air conditioner prices this year has become a fait accompli.
But Appliance Retail Giant States United States
Has indicated that, regardless of how high the voice of manufacturers prices, upward pressure on much, as the terminal for the consumer retail business, not the U.S. prices of the country.
Seize opportunities ahead of stocking It is reported that the air conditioning is the main reason for price increases since last year's sharp rise in raw material prices and lower export tax rebate so that production costs increased dramatically. Also, because air-conditioning season approaching, all merchants are stocking this in advance. Logistics and transport systems throughout the context of rising prices in all, the country's massive air conditioning products to the already strained transportation capacity has become more tense, followed by a air transport costs of goods doubled. This makes the already low profit producers miserable air conditioning, so no choice of the prices of road to maintain their normal development.
But the country ahead of the United States to take the stocking strategy, has the strength to do so this summer, no prices. According to reports, U.S. State as early as March of this year's "2005 State U.S. Air trends conference" on the air with many famous manufacturers have signed a 10.88 billion yuan in purchasing large orders, seasonal demand for air conditioning sufficient supplies prepared . States United States would seize the market opportunities, as the country entered the United States and factory orders have been agreed upon price, so the manufacturers supply prices will not affect the country the United States, will remain outstanding in accordance with the contract prices of U.S. supply price to the country . But always adhering to the "puerile," "good faith" business philosophy of the country the United States, and never will take the opportunity to follow the trend of manufacturers and prices.
Look at the profit margin, excluding total
Fact, "small profits" are all aware of the truth, the country is through the United States, "GSP", etc. to its head. Wang Junzhou, general manager of Gome's Southern Region, said they do not focus on single-product margins, the pursuit of profits is to lower the single-product, expand the sales volume of sales through large scale to achieve an overall margin of profit. He added that a portion of profits out to none other for consumers, so more consumers can enjoy in the States United States is the terminal real price and the retail business survival.
States United States ability to benefit from strong sales of its enterprise terminal size and its pricing strategy, the U.S. clearly state that, if the simple pursuit of profit alone product, will ensure the profitability of goods sold, but at this price-driven market competition, is likely to seriously affect the sales, therefore, lead to an overall decline in total profits. China is the size of the United States sought to bring the general profit, not a single high-margin products.
Some experts say the United States and other large countries
Home appliance chain The profitability of the retail business is not relying solely on sales profits, the profitability of manufacturers is also an important way of rebate. U.S. sales of larger countries, U.S. manufacturers have given the country's more favorable conditions. As such, the huge air-conditioned U.S. 10.88 billion yuan factory orders gained a greater degree of tilt of resources, more favorable procurement prices and more promotional resources.
Moving trend to meet consumer 2000 U.S. defeat the Years "
TV Limit alliance "still remains, the country faced several major U.S. brands of joint air conditioning prices, this scene will not occur again?
The terminal as a direct-to-consumer retail business, the country has always been the U.S. representative of the interests of consumers, any product pricing in all of them in the hands of consumers.
Puerile, and win-win all three States United States through the puerile, faiths, and a strong national distribution network to ensure its own huge sales. Country United States of national unity capable of purchasing it signed with the upstream suppliers large orders, and smooth digestion in the national market, which greatly reduces its procurement costs the country U.S., while suppliers are more willing to cooperate. Upstream of U.S. manufacturers by country received a huge amount of production orders, which is the production company from the other regional procurement
Dealers There can not be obtained, which makes manufacturers
Parts Procurement costs and marketing costs resulting greatly reduced.
Country to win the U.S. consumers gain a thorough understanding of all truth, starting from the faiths, to businesses, to manufacturers even become part of a virtuous circle ring, so that manufacturers, merchants and consumers proper place to achieve a win-win situation . This time, the chain has not cut prices because the country while U.S. tense, but so bite even closer.
