subject: Will Switching Server Hosts Affect My Search Engine Rankings? [print this page] Server changing and affects to SEO ranking have been a big concern for many internet marketers. More often, website and blog owners do encounter situations where they will need to change their web server. Either before carrying out this operation or after it might have been done, there is the thought of whether or not the current SEO ranking which have been achieved with the site is lost. Within the next few minutes, I will share with you certain factors that should be considered as regards server switching and SEO ranking.
Here is the joke; there are several ways through which you can switch your web server without compromising the SEO ranking of your internet marketing blog. These methods, however, offer few ways of minimizing the risk of incurring such lost. Is this good news for you or a shocking one? Whichever, the truth is that you need to concern yourself with having a little "downtime" on your site when switching. Let us assume that your domain name and other necessary elements are not altered, the ranking of your site will only be seriously affected if the site is down longer than necessary. As we all know, the stupid indexing robots search our sites often, due to requests from users. They may hit your address once and find that it is not up. If your switching is made as fast as possible, before they could hit the address again, you are back up and running. If the switching is not done this fast, only then will you have to tackle some issues.
If it can be done, keep the files related to your website a little longer on the previous server after you have switched to a new one. Keeping them for at least a week and at most a month will help you resolve any damage to the website's ranking that may have resulted due to the switching process. It should be noted that this feature may not be possible every time but it is very profitable when done well.
In a general note, there is no way you can lose a considerable ranking just by a normal switch of web server. Whatever change or switch you are making; do not switch both servers and URLs at once; make only one change at a time. Switching the web server of your internet marketing blog, depending on the time it took, can cause very little loss of rankings.
