Why is Search Engine Optimization so significant? Imagine it this way. If you are position in a swarm of a few hundred populaces and somebody is looking for you, how will they locate you? In a crowd that size, everybody intermingles jointly. There are predictable to be at least several hundred other criteria that could also be scrutinize before your website is ranked by any search engine. Some of the criteria listed also have multiple points of view to consider. For example, when looking at link context, a crawler might take into consideration where the link originates from.
Suppose there is some system that separates groups of people. Maybe if you are a woman dressed in red and if you are a man wearing blue suit. Now anyone looking for you will have to look through only half of the people in the crowd. You can further narrow the search of that group of people by adding additional differentiators until you have a small enough group that a search query can be executed and the desired person can be easily found.
Your website is much like that one person in the huge crowd. You need to be unique, innovative and diversified at all times. In the larger picture your website is nearly invisible, even to the search engines that send crawlers out to catalog the Web. To get your site noticed, even by the crawlers, certain elements must stand out. And that's why you need Search Engine Optimization. If you want your site to appear in the major search engines, you will have to create pages that the search engine spiders or bots can read. (This is not at all an issue for the search directories, but if you expect a search bot to read your website, the pages have to be readable.) Having readable pages is just a start. Next issue is to put the appropriate keywords and phrases into the pages and in the right places and with the right format. You might be surprised to hear that millions of pages on the Web cannot be read by search engines. For the lowdown on how to decide whether your Web pages are being read by the search engines. By accident your website will surely land in a search engine. And it is very likely to rank within the first few thousand results.
That is just not good enough. Being ranked on the ninth or tenth page of search results is a horrible thing to check just like being invisible. When your pages are ready to be indexed, you need to let the search systems know where those pages are and get the search systems to include the pages in their indexes and directories and sometimes a tougher task than you might expect. You can get into the search systems various ways to be noticed, your website should be ranked much higher. Ideally you want your website to be displayed somewhere on the first three pages of results. Most people would not look beyond the third page, if they get even that far. The fact is that the sites that fall on the first page of results always get the most traffic, and traffic is translated into revenue, which is the ultimate goal of Search Engine Optimization.
