subject: Sales Jokes Create A Great Organisational Culture [print this page] While it is recognized that a company needs to be productive and efficient, the morale of staff is extremely important as well. The reality is that sharing sales jokes and other humorous anecdotes will build tremendous staff morale and loyalty and in so doing increase a company's profitability. At the same time costs can be reduced because a happy and cohesive team is much less likely to leave or underachieve, and as a result the cost of high staff turn over is avoided, as is lack of productivity.
Few corporations recognize the impact of a happy work environment, made so by the use of jokes about sales or sales meeting jokes. Those organizations that embrace humour in the office will find that their staff are more loyal, more dedicated and more focused on the company's profitability than they might think. Sharing a laugh with work mates from time to time through the working day, alleviates boredom and improves the general vibe in any office environment.
Sales jokes should be encouraged in any sales meeting or training session as research indicates that by including jokes on sales or a sales meeting joke (but avoid adult sales jokes) improves the relationship between sales staff and management, as everybody feels part of the same team.
Where a sales manager is seen to be humourless, the sales staff will be reluctant ot approach him or her when they need help to make that first cold call to obtain guidance on the best way to convert an inquiry or close a sale. On the other hand where the members of the sales team feel confident about seeking advice from the sales manager, they will be more likely to succeed in achieving set sales targets for the sales team and business, because again they feel it is a team effort and they want to contribute and improve the team's success.
Jokes on sales therefore should not be considered inappropriate, but rather be in embrace as a norm within the office environment. Importantly jokes about sales should not confined to the sales meeting scenario. Rather the aim should be to have the sales team share the sales jokes with others in the office by doing so the administrative and other management staff will consider themselves included and work harder to support the sales team objectives.
A study of the mechanical repair workshop showed that those responsible for marketing the company were initially seen as being superior in their attitude but once they had shared a few good sales jokes with the administrative staff and the mechanic on the floor they were warmly embraced and worked hard to deliver in all areas.
The company's turnover improved, the quality of workmanship was elevated and overall profitability increased, all through the telling of a few sales jokes.
