subject: He Han'an: Europe's Leading Printing Equipment Manufacturers After China's Strategy - He [print this page] He Han'an responsible OlivierToutin He Han'an responsible OlivierToutin
HC printing network April 7, 2010, Packaging Printing Two major industry event?? China Corrugated Exhibition, China International Exhibition in Dongguan thick box. Guangdong Modern International Exhibition Center grand opening. Two main exhibition area of 35,000 square meters, a total of 500 extra exhibitors together, 800 pieces of corrugated, folding carton production equipment and thousands of Consumables . HC printing web-site at the show had the honor to edit Printing Machinery Co., Ltd. He Han'an booth, close to understand this has a long history of French equipment manufacturer.
HC printing network: First of all, we ask you first introduced to the company?
He Han'an OlivierToutin: He has advanced European Han'an Postpress Equipment Manufacturing technology and a long history, our technical staff are employed in the printing industry for several decades, a senior engineer. "Never cut costs due to lower product quality" is our aim, therefore, all assembled in Shanghai, he Han'an machine, imported parts are used in Europe and to European safety standards. He Emperor An automatic cover machine speed and accuracy are leading edge in 1997, he began to offer a variety of Emperor An after printing machines, including manually Die Cutting Machine , Laminating machine, paper cutting machine, automatic die-cutting machine and carton machine. In the 21st century, we have the most confidence in the machine? Automatic cover machine to start. Experience 3 years customer feedback to continually learn, first born he Han'an machine finally! He Han'an
Europe the success of automatic cover machine and did not let us stop, on the contrary, this is the beginning of another important project. As the fierce competition in recent years, the global printing industry, printers have sought to reduce production costs to improve competitiveness, here, in 2007, he Han'an Europe and the Shanghai Branch Printing Machinery Co., Ltd. reached Yao Cooperation Agreement, assembly plant in Shanghai own automatic cover machine. Shanghai Yao subjects with advanced assembly equipment, technology and experience, herein, to customers with combined equivalent to confidence. In the same year, we have set up offices in China? He Han'an Printing Machinery (Shenzhen) Co., Ltd..
HC printing network: For this exhibition of your personal view?
He Han'an OlivierToutin: This exhibition is very good, showing a lot of new products and technologies, the number of people visited the show more. We have been very concerned about this exhibition, with the scale than before this show has been greatly improved. Only the first 8,000 square meters, while the current 3 million square meters. In fact, professional exhibitions like this, size is not the most important, more important is the professionalism of the show, so visitors are also attracted to more targeted. Although large-scale exhibition of people flows, but goals are not appropriate. We would like to take this event more of a platform that can and Chinese customers face to face communication, but also to introduce our new products. Therefore, we participate in exhibitions even more value it can provide a lot of opportunities to communicate with customers.
HC printing network: He is an Emperor An international companies with superior strength, but you are in the Chinese market is still a latecomer to China, he Han'an consumers may not be very understanding, then branding piece of your plans?
He Han'an OlivierToutin: We mainly rely on the printing industry to participate in large-scale exhibition to promote their products, helping the printing industry to learn more about our products. Brand after the machinery industry in India is very prominent, if a business, not a product where the market has some brand recognition, his stuff is very difficult to sell, this is a word of mouth effect. We also value the past few years the brand piece. On the one hand is the customer's word of mouth word of mouth, mainly in customer service and client to maintain a good relationship. The other is the external publicity, such as this exhibition, the show can be stopped at our booth and then sit down to the audience.
