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"There's a notion that the climate is right for the genre to make acomeback," emailed one executive at a rival network. "I guess we nowknow what not to do, thanks to Rosie."
Segments included Kathy Griffin impersonating Nancy Grace, Alec Baldwin hitting Conan O'Brian with a pie, O'Donnell singing "City Lights" with Liza Minnelli and Jane Krakowski doing a product-placement-themed striptease for White Castle burgers and Crest Whitestrips.
Critics were not kind. The NY Times described it as "hokey comedy with an enemies list." TV Guide called it a "ghastly ego trip." And the LA Times asked, "Rosie, what on earth were you thinking?"
Networks have been looking for variety show programming as a cheap option to fill their schedules. But the idea has been sought by executives due the format's rock-bottom cost, cross-promotion possibilities and advertiser-friendly format. In other words, the neo-variety show is a retread designed to solve financial woes rather than an act of programming inspiration -- a bean-counting origin story that makes it tough to imagine an exciting final product.
NBC's variation, in particular, seemed unlikely to attract a broad audience given O'Donnell's divisive personality. Stocked with appearances by Alannis Morrisette, Ne Yo, Rachael Ray, Harry Connick Jr., Clay Aiken and Gloria Estefan, along with Minnelli, Baldwin, Griffin and Krakowski, the lineup's appeal also skewed heavily female for a primetime show airing on the eve of a family holiday.
One special that did perform well last night was Barbara Walters' interview with Barack and Michelle Obama (11.6 million, 3.0 rating). The interview nearly matched "CSI: NY" in the 10 p.m. hour and gave ABC its highest non-awards show rating in the time period in more than a year.The Biden-Palin summit was expected to overthrow Friday's presidential debate in viewers due to questions about Palin's readiness and because the vp match was held on a Thursday -- television's most-watched night of the week. But this ratings blowout exceeds industry expectations. The audience response puts the election back onto the historic and record-breaking ratings territory that characterized the convention coverage.
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