subject: Tips on Keeping Websites Updated [print this page] Tips on Keeping Websites Updated Tips on Keeping Websites Updated
Some business owners assume that once a website is built, their business is ready to hit the gold, already. They leave the website as it is and continue with their usual business operations.
This kind of practice wastes the business' investment on the website. Regardless of how much it cost the business to build the website, leaving it stagnant is like killing all its potential to alleviate the online presence and eventually, the sales of the business. Every wise, online entrepreneur knows how important it is to constantly update a website, and doing so does not necessarily have to be expensive. Customers would tend to associate credibility with a website that is updated, because they know that whatever they find there is relevant to whatever is happening with the business or organization, as well.
One of the easiest way to make the customers see that the website is updated is by posting blog posts. In the perspective of SEO, daily blog post is advisable, but for the mere sake of providing sufficient information to the customers, then a weekly blog post will do. In any written marketing strategy, quality should always be above quantity.
Another method is to constantly post promos through the website. It can either involve discounts in product prices, freebies, or even invitations. People readily respond to incentives, and the cyberspace community is the largest community that a business can ever reach through its website.
Lastly, a company or business may also opt to put a testimonial corner on their homepage. This is an effortless way of keeping the website updated, because the visitors themselves are the ones who will contribute their own updates. The only thing needed from the business' end is a moderator of the discussion. This will not only provide constant updates, but also turns a website into an interactive portal.
Having the right web developers, web designers, and content writers will be sufficient enough to sustain a business website.
