subject: Marketing Your Business Online - The Importance of Web 2.0 [print this page] Marketing Your Business Online - The Importance of Web 2.0
When it comes to marketing your business online, Web 2.0 is an important element of the marketing mix. Web 2.0 is the term used to refer to any applications that allow users to interact. Social networks, blogs, video sharing sites, wikis and more are some of the commonly used Web 2.0 applications that can be used as an effective part of any online marketing campaign. In fact, many of these types of applications allow an excellent source for feedback to a business.
One of the major purposes of using Web 2.0 in your quest to drive traffic to your website is to create backlinks to your site. So you will need to make comments on other sites with links back to your own sites. You will also need to create your own blogs, videos and social network identities to share useful information for those who would be potential customers for you.
As with any of the online writing you do, pay close attention to make sure that it is search engine optimised. Use keywords strategically in your content. This will ensure that you get the best ranking possible in relevant searches.
By using Web 2.0, you are opening up your business to explosive growth. It is easy for fans of your service to share it with others.
The feedback you receive from Web 2.0 gives you a wealth of opportunities.
As your customers leave testimonials, you build credibility. As customers leave comments and suggestions, you get important feedback that allows you to tweak your product to best serve your customers. You will be much more on target with their needs. As complaints are dealt with your reputation for customer service is built.
Right now, Google, the leading search engine worldwide, loves Web 2.0 content sites such as:
Videos
Press releases
Articles
Hub Pages
Squidoo
Therefore careful use of search engine optimised content on such sites will help give you the ranking you want in the search engines. This makes Web 2.0 an essential component in marketing your business online.
