subject: Crisis for Golfers [print this page] Crisis for Golfers Crisis for Golfers
In the U.S. "Forbes" magazine published the latest issue of "Global Celebrity 100" list, golfer Tiger Woods is the top ten finalists of the three sports stars, ranking is also ranked in Kobe, Jordan Two before the basketball superstar, but Woods is just one example, a matter of fact, most golfers are more or less felt the crisis.
"Clothes", began to change
Even if the scenery, such as Woods, is not without challenges, he lifted a few days ago to a year ahead of the contract with the Buick Open, and soon signed in July, AT & T National tournament, this one into one pair of Wu 're not affected, but not every player is so attractive. The context of the financial crisis, the players can completely change clothes "leaked" his situation.
In early May, the PGA Tour Championship Quail Hollow, the former PGA Tour champion, Australian Steve Elkington not wearing any trademark, wearing a shirt without any advertising play, causing a lot of fans of the heat proposal. Even if he had been Grand Slam champion, but the face of potential and now there is no market influence to promote the fact that he can only choose lonely. The problem is, this player is not unusual. When asked about this topic, Elkington, then looked very helpless, "For people like me, very difficult situation now, but for those just entering this business for young people, perhaps even more difficult to accept, a pair of shoes, a pair of gloves, $ 100,000 contract to bring the era of sponsorship may have passed. "
There are players that, do not expect to sell their chest $ 500,000, and $ 200,000, $ 100,000 is a good price, almost all companies have cut the ball with a sponsorship, also the price of clothing Contract been cut down. What to wear clothing that once the players no longer have to collect the money, because doing so that they can receive free clothing, the same with golf clubs for sale.
Over the past few years, the United Arab Emirates in Dubai, Abu Dhabi golf dream was to create a halo of radiance, think they hold the European Tour was also a gold ingot. But this year, the variable starting to show.
With the Dubai real estate and other investment industry's malaise, Dubai Dubai World Championship competitions and leisure group behind the supporters got into financial crisis. According to British media reports, nearly 200 billion pounds of real estate projects dismount, the golf course, "delaying" the Gulf.
Leisure Group's merger plan to create and even surprised some observers. The most crazy, they paid 63 million pounds to buy next year's British Open venue Turnberry. The company also owns Pearl Valley in South Africa (South African Open venue), and Dubai, Jumeirah Golf Estate (Dubai World Championship planned to be held there) and other projects. But recently the company has shown some sign of worry. Leisure Group chief executive was replaced, the company merged into another company Nakheel, a Dubai (Nakheel) name. Some conservative estimate that the golf industry with the highest compared to 2006 declined by 50%. More exaggerated estimate is that nearly 80% decline. The reason is simple, leisure and group business model focused on the sale of golf courses around the mansion, and now one will buy a luxury, what means money to fill those holes?
Leisure Group, a problem reminiscent of Dubai and Dubai World Championship race of funds will break the chain. Early July, the British Open will be held, if there is an accident, the situation will be sufficient confusion.
Two cases of a rare "bad guy" even sign a contract
Of course, in the context of the economic environment is not good, nor is a recession, there is always "green" gives hope. Recently, the "bad boy," said John Daly Continuous receive the check, he immediately to end a 6 month ban back on the track, a sports beverage company could not wait to him with a sponsorship contract.
John Daly as the court action outside the range of disorder, leading to scandals, the PGA Tour to give him 6 months suspension. Although the record of John Daly is not good, but fan favorite. Recently, he also called Sonoma with a clothing company signed a contract that was his fancy pants unusual eye-catching reasons.
