subject: Selling As A Priority by:Janice Jenkins [print this page] The first and most important thing you can do to upgrade your sales results is very simple: Make your sales effort a priority.
It seems obvious, but sometimes with all the ins and outs of running a business, especially when you are looking at having an effective marketing campaign such as your postcard printing, you get caught up in other activities that do not put you directly on the path to growth. Over time, this can become a rhythm that sticks you in the status quo, slowly stagnating. If this sounds familiar to you, it is time to change your mindset.
To knock the dust off your current sales effort, here are some easy but helpful tips to move you into a proactive selling mode:
Consider using a daily sales checklist. Make sure that you keep track of the accounts you are currently handling. With a daily sales checklist, you will have an easier time maintaining active accounts, as well as make old accounts become functional again. Also, by identifying the amount of accounts you have, you can monitor and approach the number that you can actually accomplish on a daily basis.
Schedule each day for selling. Consider setting aside a specific amount of time each day dedicated strictly to selling. Or if you are focusing on another activity, say, getting your postcard printing ready for your postcard printer, you can at least assign someone to make sure that your business is engaged in a selling activity. This way, you are not only effective in marketing your product in your postcard printing for example, but you are actually committing your company to sell your product or service.
Treat selling as something sacred. Do not ignore the importance of your selling activity. Sometimes with too much work to distract you, you often forget that you also have to sell your business as well as run it. So do not let other things become too urgent that you forget about getting profits from your products. Focus your efforts on putting your business in the market.
You actually have to set yourself up on a selling mode. To sell effectively, be in the mood to do so. Make sure you know everything there is to know about your product and service. Get energized to market your product and put yourself in a positive disposition that selling in itself becomes an enjoyable activity. The bottom line is to get yourself so into it that you will infect other people in your company with your enthusiasm.
Get everyone involved. And talking about infecting other people with your enthusiasm is sure to have everybody share your goals and objectives for the business. Everybody working together in a company will have good odds of closing enough sales to meet the goals you have set for your business. Keeping everyone informed and concerned with the business can go a long way in building an environment within your company where your staff and employees are actually energized to work to achieve your goals.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
