subject: What Are The Achievements Of The Classic Luxury Burberry Marketing [print this page] What are the achievements of the classic luxury burberry marketing
Maybe we do not often understand why in the face of financial crisis, many foreign luxury brands have not eclipsed, and today I read a friends blog, her blog clearly tells us that there are many factors that led to this.
In the well-known brand marketing expert Mr. Yu Fei view, as the world's top luxury brands, their products, in addition to the image of the soul with spiritual enlightenment and inspiring role in society, but also tend to have the following several characteristics, such as culture, selling , a story, emotion, specifically, deep rich cultural heritage, deeply rooted emotion, the story of ups and downs, but in addition, around their brand concept and multi-value attributes are often also has a legend, or is the hero entrepreneurial experience of the ups and downs, joys and sorrows are either gorgeous family, in short, is a luxury at that time from the founding era began with nine changes and demonstrate its brand development and social development process of rivalry during this period, the ups and downs one can write Department of family history of struggle, history of entrepreneurship.
Many brands do not always have its ordinary place, and now I can show you one brands we called burberry, and tell you why this famous brands can make a high position in the brands market.
"If the western sky began to drizzle, then, from the president and senior white-collar workers to the cutting-edge entertainment stars have a common characteristic: wear a Burberry trench coat." Burberry phrase points to England saying a "boss" of the mystery: not only to lead the fashion it has its form, but with excellent quality and practical value.
1856, England, Thomas Burberry opened a young man to his tailor's shop named name. Burberry in 1879 developed the crease a waterproof, warm and breathable twill fabric, and soon receive a welcome to the British army. During World War I, British officers wore specially made Burberry weatherproof clothing. Times of peace, Burberry brand among the Royal Queen, has become explorers and outdoor activities of choice. Today, Burberry's plaid to infiltrate from clothing, accessories to home appliances in various fields. Plus romantic noble camel plaid red and black, has become a symbol of England.
