subject: Why Picking the Right Niche is Important for Your Online Business [print this page] Why Picking the Right Niche is Important for Your Online Business
I get asked this a lot. "How important really is the niche you choose? Can't you make money in just about any niche at all?" Okay, there are two answers to that question, the technically correct answer and the real answer. I'm going to explain both of these answers in this article so that you can understand specifically why it is or isn't important as far as what niche you choose.
The technical answer is yes. You can make money from just about any niche. If you work hard enough at it and put out an offer that people in that niche will respond to, yes, you can make money. However, that answer is a half truth at best and the reason why is also the reason why 95% of niche marketers don't make a dime from their efforts.
The real answer is no. Here is why. See, the world is a funny place. Each person only has so much disposable income. Yes, there are those of us who are pretty well off and can afford just about anything. But for the most part, you're not going to be reaching many of them anyway unless it's for something that is a pressing problem that they're having.
The key to niche research is to find out if enough people are interested in the niche and then, if they are, do they have money to spend? More importantly, are they WILLING to spend it? If there is a lot of free info on the subject, maybe not.
So yes, it is important to pick a niche that has a demand and lots of hungry buyers willing to dig into their wallets.
