subject: Suning Three Measures Check The National Ice Wash Product Prices - Suning Appliance, Refrigerator, [print this page] By market Raw materials Rising appreciation of the renminbi and other factors, domestic wash 50% joint venture brands of ice has raised prices of some of its products, which also verified
White Goods Overall price increase in 2008 soon to say. As early as the end of 2007, in which the sound of a call up,
Suning Through large scale Purchase In advance to keep stocks and underwriting customized three initiatives, a comprehensive check on the ice after washing prices, and about to start in March, the concessions during the event focused on the market, ensure that all stores of ice wash stability of product prices across the board.
The scale of procurement to ensure price stability in ice wash
07 end of the market due to higher raw materials, appreciation of the renminbi and other factors, which makes the prices of 08 white goods prices is imperative.
Refrigerator , Washing machine Is the white goods in the two categories accounting for a larger, in this trend, some domestic brands of ice wash product price adjustment, but also verify the fact that the white power prices.
Reporter recently from Suning Electrical Ice wash Division learned that postganglionic part of the mainstream brands will not take price increases prices of strategy, will eventually lead to the refrigerator, washing machine industry trends show prices. "Factory price adjustment, we generally know more than one month in advance, as early as December 2007 and the related plant we have identified a large single-purchase agreement, now we already have a reserve supply over a large number of procurement can ensure
Consumption Suning stores to buy ice in the wash of price stability, "Suning Appliance refrigerator, washing machine, general manager Liu Peng told reporters.
It is understood that Suning early in the year the brand will be washing with ice maker reached a scale of 30 billion purchase, the single super-large-scale procurement is brought behind the store Suning prices across the board within the wash stability of the ice. It is reported that consumers in March during the launch of promotions, in Suning stores to buy ice-wash products related to a 10% -25% discount.
Goods store in advance to ensure market supply and demand
Three or four months each year, the market demand for ice wash very large category, but as early as the end of 2007, Suning on with the first and second mainstream brand of ice washed talks, good for the market point of view
Roller , On the door, and three-door refrigerator, washing machine products ahead of the super large stockpile. Liu Peng told reporters, "as early as price increases began to take shape in white, the Suning had 1.5 billion on the refrigerator, washing machine store goods, but the scale of the store so you can meet the national market volume of 34 basic market demand for the month . "
Learned that the face of the upcoming March concessions, Suning will jointly launch a special new products the manufacturers promotional activities, including two refrigerators to below 1,800 yuan, three domestic refrigerator to below 2,700 yuan, will fall on the refrigerator door Breaking 5,000 per month;
Washing Machine Will fall below 2,000 yuan, 6KG more automatic washing machines, etc. will fall below 1,600 yuan.
Suning underwriting customized specifically for consumers
"Su Ning, a group of underwriters customized specifically for ice cleaning products, will save consumers up to 15% of the purchase cost" procurement Suning
Management Center Director Zhe Wang told reporters. It is understood that the way business is an essential channel for domestic appliance market competition as a means, but also to the way consumers use a more substantial benefits.
It is understood that Suning wash products in the ice supply of custom underwriting reserves, covering the most current mainstream brand, model, functional products, such as high-capacity 6.5KG
Washing Machine Custom underwriting machine Matsushita XQB65-X601U, stylish and practical three-door refrigerator custom machine Meiling B Underwriting
CD -238ZM3B, Hisense BCD-211TD, with its market price than the same brand at least 15% discount. It is reported that the concession period, Suning stores nationwide will carry out underwriting customized models of gift, straight down, none other activities to ensure that consumers purchase high-cost low-cost ice-wash type products.
In addition, during the height of the consumer for this product high for the washing machine
Service
Demand, from the original installation only drum washing machine service expanded to provide part of the Washing Machine's installation services. The "sunshine guarantee" the extended warranty service products from the fundamental guarantee for the consumers to buy big-ticket products such as refrigerators, washing machines free extended warranty period, maintenance of rights.
