subject: [september Review] Harvest Autumn - Review, Kelon, Golden Week - Hc Network Appliance Industry [print this page] September, autumnSeptember, autumn. Autumn is the harvest season, household appliances industry today. If everything for the Golden Week, but also too inadequate. After all, the Golden Week a huge cake, usually a dozen to several times the volume of business, it is madness for the Golden Week. Golden Week, the public purpose in looking in the way, everything seems in September for the Golden Week for us. Over the past year the most popular home appliance industry and flat vocabulary source is a.
Changhong , JVC, Samsung, Sharp, Sony Have chosen to launch the big screen in September
LCD TV New, new release is accompanied by falling prices, the price has been flat-panel TV to promote
Sell The biggest weapon, a large number of new products in
Glanz Color Air conditioning Launch is probably the most distinctive products, the past image of a white air-conditioning to be subverted, color
Marketing Arrival times. Suspense misunderstandings Kelon Fate uncertain Hisense Take over Kelon, Hisense has established the status of white areas, but also faced corporate Hisense
Integrate Many problems, but full of confidence Hisense A motion on this. Channel business accounted for malicious paragraph is not as much news in the industry, we have got used to, but the four channels of commercial malware remediation ministries issued a notice in the industry accounted for section caused no small vibration, but the problem remains to be seen whether it can solve.
Galanz high-profile air conditioner start publishing color color marketing
Industry has been white, black distinction between home appliances, air conditioners, refrigerators,
Washing machine The Big Three became white. Galanz opposite, introduced color air conditioning, air conditioning blowing an color whirlwind.
2005 9 1st, Galanz air conditioning High-profile announcement in Beijing, will spend heavily at home and abroad cybersquatting "color air" design patents, launched a new round of air-conditioning the appearance of the revolution. It is reported that the air conditioner market Galanz almost just coming to the fore now collect all the color of bag, the color chart on the "top eight" was to declare all the registration, including rust red, deep-Highland, purple gray, Jam purple, light orange, yellow, blue green, gold brown and so on. Innovative products, cybersquatting action has first established the forefront, his "change for you, color revolutions" in the new concept is expected to become the industry's popular
Standard And triggered a new round of air-conditioning industry reshuffle. More importantly,
Color Marketing proclaimed to the representative color into individual air-conditioning consumption exciting era. But there are also
Expert Glanz's patent application for expressed concern, according to the patent law the relevant provisions of the Regulations, because the color can not be a simple design, so air conditioning can not be patented exterior color.
Glanz has always been known to speculation, in a big way to complete air base in Zhongshan, light air off the assembly line after the ceremony, but also as an air-conditioning industry dropped heavy bombs, the benefits of color marketing at the same time, there are many different voices, in addition to the patent for the color is through the question, there is a voice: in
Competition Intense was the air conditioning makes the liver quiver, color patent Galanz other industry companies will suffer a collective check.
Hisense Kelon the dust settles on the integration movement of confidence
Kelon September 22, 2005 announcement that its Board of Directors passed a resolution to hire Hisense Air Vice Chairman Tang industrial countries, five people were as Kelon Electrical president, vice-president. As the new recruits, four are from Hisense, in a sense also that Hisense Kelon has officially taken over.
Hisense Kelon after acquisition, will face considerable complex work situation mess Kelon's assets, capital shortages and debt restructuring, nearly 6 billion lawsuit, Hisense is the first problem to be solved, but restore morale, re-prime Kelon image, how many
Brand Operation Program is imminent, then in a very competitive areas, the white and competition from other brands is not easy.
Indicated Hisense Kelon to host side, it will first Kelon to resume production
Operate Then combined with the overall development of Hisense
Strategy , Full integration. Hisense to do a few things: First, stability morale; second, carding corporate structure; third, on the upstream supply chain integration and resource allocation optimization. A motion is considered the most important is the integration of Kelon cultural integration, Hisense and Kelon A motion that the existence of cultural similarities, Hisense Kelon have the ability to activate the entrepreneurial culture of the period.
Numerous mergers and acquisitions in recent years are not very well carried out, business integration is not an overnight thing, I believe
TCL , Association Of Case Hisense quite able to Revelation, then the integration process will be very difficult and complex, Kelon's future, there are too many uncertainties.
Four ministries purge malicious tie up commercial retail enterprises, vendor fraud loan fraud
9 22, Business Department website prominently hang out "Ministry of Public Security, Ministry of Commerce
Taxation Business Administration on the issuance of "rectification malicious tie up commercial retail enterprises, supplier fraud loan fraud work special action plan" notice "(the" Notice "), will immediately launch a nationwide purge of turmoil. Department of Commerce, etc. 11 department decided to use a year's time, concentration and control malicious tie up commercial retail enterprises, vendor fraud loan fraud. "notice" an industry outcry, has been the channel for the king
Retailers Accounting section has become the industry "
Cancer "The regulation has been hailed sound enterprises. Notice is considered specifically
States United States And Suning And notifying the one, the United States immediately expressed firm support for China, Gome and Suning have also unanimously expressed that tie up loan providers are forced to do this, Yongle Chen Xiao said slotting allowance is a market income. It appears that retailers do, "a novelty factor," bad bargain and no one will do, and channel operators control the market attaches great importance to sales, from this perspective, manufacturers and channels in the relationship between business seems natural disadvantageFrom, channel operators do not accept "those expenses", in order to ensure that no loss will come back in other parts of Zhaobu, such as purchase price. Retailer shall notify the problem is not a piece of paper that can be solved, "tumor" formation in a day, in addition to tumor also will be like the spinning, not the plan or from a point of departure in a variety of channel models, and the corporate self- building channels, the official active exploration. Also from the retailers point of view, the big blind is also the area of expansion is not stopped before the bubble burst.
Preparation "11" golden weeks ahead of market launch
