subject: Iron Industry: quiet in nurturing stable sales growth - iron, small appliances [print this page] Iron Industry: quiet in nurturing stable sales growth - iron, small appliances
2007 4 months, the China Brand Strategy Promotion Committee announced the 2007 assessment of China's brand-name products catalog, evaluation covering garments, light industry, machinery, etc. 125 products, iron products impressively angry. At the same time, to Jiangsu and Zhejiang as the representative of the iron enterprises have to submit application materials, actively participate in selection activities.
The concept of speculation in various home appliances, advertising overwhelming today, the image of electric iron has a low profile enterprises, are already being used to silence was broken. "After decades of development, and iron industry is stable in a technology, brand concentration characteristics of the gradual increase gradually mature." According to Ningbokaibo Group Co., Ltd. Marketing Department to the staff, "domestic Brand awareness is not high common problem, they have become obstacles to the further development of the Chinese market. named China Top Brand in the news, we immediately realized that this was a rare opportunity. " Steady sales growth: the gradual expansion of internal and external market "The market is not saturated," "sales will continue to grow" in an interview a number of iron producers, the companies have expressed their optimistic outlook on the iron market. China's real estate market is heating up, people are required to further improve the quality of life, especially in recent years the "small appliance gift" boom, all the iron market provides opportunities for further expansion.
HC Network statistics show that China's domestic iron market in 2003 sold 4.2 million units, sales in the domestic market in 2004 4.7 million units. Insiders estimate, the domestic iron market in 2006 sold more than 6 million units. Panasonic introduced the original planning department Su Chen, Matsushita Electric Iron domestic sales in China in 2006 to 500 000 to 70 million units, the domestic situation is more optimistic. She said: "China will further expand the iron market, but the pace of life speeding up, laundry services, ironing direct and objective factors, China's iron market growth trend will not be a major outbreak." Iron producers in China, the bigger the market is overseas. "China Iron Products 80% to 90% for export, to meet the demands of overseas markets. Tsann Kuen, Zhuo Li, iron enterprises to meet domestic consumer demand, the majority are posted for foreign brands card production, and thus the maximum extent possible use of production capacity, production scale. "Zhuo, Zhejiang Electric Power Group Co., Ltd. Marketing Department staff said," and the Chinese market, sales of less than 10 million units compared to enterprises in overseas markets for the iron production provide a broader stage. Zhuo iron group production in 2006 reached 14 million units, more than 85% of products for export. "Tsann Kuen Industrial Co., Ltd. Zhangzhou information provided also shows that iron production in 2005 Tsann Kuen reached 15.56 million units, of which more than 90% of exports. Cixi City Zhouxiang is a famous production base of iron, insiders say a third of China's iron output comes from here, Zhuo Li, Keppo, Huayu and other domestic enterprises have to Since Zhouxiang. Zhejiang Household Electrical Appliances Association statistics, Zhouxiang of iron is about 30 million annual production of 4000 million, of which 90% of exports. "Electric" interview that only Zhuo, Keppo, Huayu the three companies on the annual production of more than 30 million units. It is understood that the size of the iron into Zhouxiang has not satisfied the original manufacturer's OEM production, the pursuit of greater profits, they continue to design and development to increase investment in order to better explore the overseas market. Huayu Group Vice President Huang Qi Zhao said, Huayu Group's annual production of iron from 2005 to steadily increase the rate of 25%, 85% of exports. "Huayu iron in the international market place has been occupying for the international market research and development of new iron products received favorable reviews in the European market, dealers often take the initiative to contact the foreign co-operation we ask." General Administration of Customs statistics show that in 2006 China's total exports of iron products 103 million units, up 6.11%; export amount of 602 million U.S. dollars, up 15.35%
