subject: Marketplace Beachhead Traditional Big Three Led The Market Lower Prices Spring Storm - Dongguan, [print this page] From traditional Spring Festival have a week, reporter recently visited the three major home appliance stores in Dongguan City learned that this weekend two days, three major home appliance stores in Dongguan have to seize the end of the year last wave of shopping period, the full wide open positions. Industry is expected, household appliances New Year shopping
Sell
Will culminate in the week.
Marketplace beachhead last wave of Chinese New Year
This week, reporters from the three major home appliance stores in Dongguan area were informed that, this weekend to next Friday, will be the last wave before the Spring Festival period of concentrated sales. Contain himself three hypermarkets, has told reporters this week three messages, in addition to intensify this week, big up the price, also inserted a lot during the episode. Electric General Manager's Office, Dongguan, senior director of fashion Jiang Yun Ling said the campaign this week, fashion, electrical appliances at the same time introduced a large number of specials, clearance activities will be carried out large end of the year. According to Jiang Yun Ling said, "will be held the weekend to New Year's sale will be home appliances, fashion, electrical appliances each category will be taken straight down the price of promotions, the average decrease of 30%, while the maximum decrease was 60%."
"People will be held tonight Group buy activities." Dongguan
States United States
Also revealed that, while the weekend two days, Dongguan, China the United States are rolling out large-scale promotional activities Lunar New Year Chinese New Year,
TV
, Refrigerators, washing machines lead the price cuts, mobile phones, digital, computer, warmth promotion category. Stakeholders also said that Chinese New Year Lunar New Year activities will continue until after the Spring Festival. In addition, Dongguan
Suning
Also told reporters that Suning will be synchronized in this week sale will start the end of the year the Golden Week.
Ones who enjoy the traditional Big Three main key
Reporter also learned that this end of the year activities, the traditional Big Three is still the main focus of none other categories. Dongguan, China said the U.S. side, the activities this week, the U.S. will Dongguan China color TV sets, washing machines, refrigerators and other large full range of promotional merchandise.
"Color TV, the domestic brands and joint venture brand cards are big price reductions, particularly joint brand promotion than in past years the Spring Festival this year will have more room for downward." U.S. official said China, Dongguan, washing areas, there will be 80% of the products have different let, in which automatic
Washing Machine
Decrease of 15%, fully automatic washing machine drum is down more than 20%.
Electrical aspects of fashion has also said that the sale will be stocking the appliance in
Black
Class, made a 32-inch LCD TV below 2600 yuan sending their base; joint variety of 32-inch LCD TV below 3,000 yuan.
White
Also air-conditioning, refrigerator price reduction on the door, such as a luxury on the door of a domestic refrigerator below 5,000 yuan.
Digital sales continue hot
class
Jiang Yun Ling told reporters, in fact, has been since New Year's Day, New Year's consumers to buy household appliances increased significantly. Phone
MP3
, Digital cameras, small appliances, audio disc players, etc., because of their portability and other advantages, more favored by consumers visiting friends and relatives.
Reporters also found in digital cameras, SLR cameras and mobile phones 3C category sales area, there have been consumers come to choose the appropriate product. "It is mainly during the Spring Festival and returned to play the consumer to come out shopping." Jiang Yun Ling said.
Dongguan Su Ning said, head of digital purchases, with the past is that this sudden emergence of SLR cameras, including gifts, there are a lot of consumer choice for SLR cameras. In addition, the official also said that the Spring Festival, the purchase of selected models of SLR cameras have a professional camera bag, SD card reader, cleaning set, tripod, batteries, digital accessory products both hands. Dongguan, China claimed that the U.S. side, as before the holiday gift market, Dongguan China 3C preferential market launch of the United States specifically, mobile digital computer straight down from 5 to 35 percent.
Sales usher in a peak this week
Spring Festival at a distance of only a week, home appliance store aspects of Dongguan, said the Chinese New Year with a new shopping craze Dongguan return, play out during the Spring Festival, winter school and so the arrival of multiple nodes, the Spring Festival this year, consumption will continue to be preganglionic improved. The store also maintained this weekend to New Year's Eve is the most popular wave of pre-holiday spending is expected this weekend two days, the supermarkets will usher in a consumption peak.
