subject: quot;Chinese style" footwear market leader in the trend of wind swept through - shoes, brand, China Wind - Footwear Industry [print this page] quot;Chinese style" footwear market leader in the trend of wind swept through - shoes, brand, China Wind - Footwear Industry
HC shoes network on Jan. 19 hearing in the twenty-first century city of brand shoes, fashion wars, how to gain a place and make it grow, is
Shoe In Marketing Strategy first need to think about. Homogeneity in the products highly competitive market context, in order to become an excellent brand under the tide of the times, and strive to open up new markets, shoe between the fight to the bitter end. Throughout the development of the market in recent years, an "China wind" swept over the market, whether it is
Home Appliances , Clothing or household goods, can be seen everywhere, "Blue and White Porcelain" series, and it is such a popular trend of the market "Chinese Style" by either the birth.
We know that a brand wants to win, they must be different from other brands, to determine the market first, to form the brand's unique competitive edge. Therefore choose the brand positioning of an enterprise, establish distinctive brand, portraying itself with other rival brands to other brands of functions avoid war, while striving to brand image and product strengths more clearly specific, closer to the consumer. So in my opinion, "Chinese style" This new force, or to cast the "play wave" era.
Beijing in the past Olympic Games In order to Xiangyun torch "Lucky Cloud" design elements for the various commodities have gained a collection of souvenirs heat. Elegant patterns of natural clouds is not very conspicuous, have caused many footwear manufacturers to phase, the smart shoe commercial
Ding Zhizhong Grasped with a distinctive Chinese style. The "clouds" as the design elements of various commodities in the Olympic year already highly sought after and favored by consumers to "Lucky Cloud" design elements
Running shoes Even more impressive, "the clouds" and the movement combination, in particular, fit all the people in the Olympic years the Olympic spirit. And integrated view of the overall shape and technology, clouds to meet the love of running shoes is a running sport shoes professional needs of young people. The "Cloud" concept for the design elements of the shoe brand in the sport off the shares of Chinese wind market has still to consumers Mingxinkegu. From this, in the original Chinese culture under the guidance of
Sports & Leisure Brand consumer trends will change as well. Consumer spending over the last benchmark is a single, and we are now in a pluralistic and open era, the pursuit of personality psychology in the hearts lurks the new generation of consumers. So, does the wind have assumed the Chinese footwear enterprises and consumers emotional response functions.
Recently by the Ministry of Culture, Ministry of Commerce, State Administration of Radio, four ministries, the State Press and Publication Administration published a "National Culture 2009-2010
Export Key enterprise directory ", a total of 211 enterprises, 225 projects from the Government's export support, to include export-oriented shoe industry, institutions, and many other. And this will become a "Chinese characteristics" to the world the key to getting the government to encourage and support cultural enterprises to participate in international competition, expand the export of cultural products and services to enhance the international influence of Chinese culture, is bound to "China wind" blew in the international culture to the market. Therefore, we export more to go this shoe "road with Chinese characteristics" in order to export Chinese culture heritage, from the same origin to the same culture of different nationalities, different cultures and then to progressive cultural transmission model, thereby enhancing their own culture content, beginning with the homogeneous distance. As we all know, the international diversity of the population structure determines the diversity of the consumer goods market, consumers tend to use both the traditional commodities of the nation, but also the goods of other nations has a strong curiosity and freshness. Therefore, the mass consumer market abroad range of products highly accepted and rarely reject, and therefore have a "Chinese style" shoes, and not because of national customs and other issues to be shut out of international markets, on the contrary, even popular. In my view, upgrade products, joined the Chinese elements, or export-oriented shoe expand the international market a medication.
Indeed, both domestic and international markets, along with the "Chinese style" further market-oriented trend of development, at present, the markets are moving in this fashion serves as contrast ablaze and design combined with the direction of development, " Chinese Style "fad effect, the entire market presents a new atmosphere in the face of new opportunities, the whole atmosphere will promote the shoe industry to play a greater role in the exchange, therefore, this" Chinese style "or to Yuecuoyueyong in the market, and go further. Let us wait and see!
