subject: How to create more involvement in your website through e-mail marketing campaigns [print this page] How to create more involvement in your website through e-mail marketing campaigns
It's often difficult for new website owners to create that sense of community on their websites. A sense of community is an important feature on a lot of sites as it gives users the desire to return to the site and maybe contribute to a social network or forum or even just leave a comment on a blog post. The more a user feels as though they belong then the more likely the user is to return to your website on a regular basis. The community feel of your site should extend well beyond just the constraints of your web domain; it should flow into social media channels including Facebook and Twitter and should also be included in any e-mail marketing campaigns you decide to push forward.
One of the best ways to create user-engagement on your site through e-mail marketing is to send weekly updates to your users. This can take the form of popular forum posts, most commented on blog posts or even most viewed videos on your website. This is particularly useful when it comes to getting people who may have visited your site only once, and expressed an interest in finding out more information only to not return, back on your website. It also creates a community-feel on your website and encourages your existing users to get more involved in all the different aspects of your website.
Another good way to create more user-involvement is to create a series of courses. A lot of webmasters, particularly webmasters in the blogosphere, create popular web based courses and send each module of the course, via e-mail, to their subscribers. You could send each module on a weekly basis for, say, eight weeks and encourage people to return to your site for more information and to engage more fully in the course or ask for further information.
