subject: How to get more people to sign up to your e-mail marketing campaigns [print this page] How to get more people to sign up to your e-mail marketing campaigns
E-Mail marketing involves sending e-mail to people who have signed up to your mailing list. This form of marketing is generally a very good way of increasing the amount of revenue flowing through your website because you are essentially targeting people who have already expressed some sort of interest in the services and products you have to offer. One of the main advantages to using e-mail marketing is that you are targeting your subscribers in an area of the web that is far more personalised that your standard website you are targeting them in their inboxes. The main problem with e-mail marketing however, and this is often the case for people new to the process, is finding unique and innovative ways to get people to sign up to a mailing list.
One of the best ways to get people to sign up to your mailing list is to offer them something for free. For example, you may be running an SEO website, a great idea for promotion maybe to offer a free "Top 10 SEO Tips Guide" in exchange for a user's email address. This is usually a great way to get people to sign up for you list because you are offering visitors to your website something of value in exchange for their e-mail address what's more, the more useful the product is the more likely the user is to return to your website at some point again in the future.
Another great ways to get more people to sign up to your mailing list is to customise your sign up form. Ideally you want your sign up form to be as prominently placed on your website as possible, and it should be one of the first things a user's eye is drawn to as soon as they hit your website. The main recommendation in terms of placement of the form is to position it in the top right hand corner of the page and also across each and every page on your website. Make sure the form stands out and entice your users to sign up with the incentive of a freegive-away.
