subject: A few ways you can utilise your mailing list to full effect [print this page] A few ways you can utilise your mailing list to full effect
It's all very well focussing all your time and efforts on building your list and making sure it's promoted via every potential avenue on your website, but what do you actually do with your list when it reaches critical mass? An E-Mail list is a fantastic resource for a webmaster as it contains a list of targeted potential prospects who have expressed some form of intent or desire to find out more about the particular services or products you are offering online. E-Mail lists have often been referred to as online ATM machines this comes from the fact that with a list of significant size it's quite conceivable to be able to send out a targeted promotion and then wait to reap the rewards. This article will go into more depth about exactly what you can do with your e-mail list and how you can use it to maximum effect.
The first thing you should do with your list is always ensure that when you create mailings that you do so in a targeted manner. Most e-mail marketing software options now come with some sort of segmentation ability built into the software. Segmentations gives you the opportunity to create categories of subscribers, this will then allow you to segment particular users into specific groups e.g. "new subscribers", "active subscribers" or even "subscriber who have purchased previously". Be creative with your segmentation and deliver e-mails targeted very specifically to your particular audience.
Another tip that so many people fail to include in their e-mails is the option of forwarding the e-mail on to another user who may be interested in receiving more information about the particular topic you have addressed. Forwarding is a fantastic opportunity for a list owner to get their products or services in front of people who, without their connection to a member of your list, may otherwise have never heard of your website or what you're offering. Always emphasis the opportunity to forward the e-mail on to a friend or business associate and in doing so, you can potentially reap any rewards that may end up coming your way.
