subject: How to utilise autoresponders to full effect [print this page] How to utilise autoresponders to full effect
It's really quite easy to underestimate the impact that a good autoresponder campaign can have on your bottom line revenue. Autoresponders are essentially customised automated mailings that are sent out based on a pre-defined sequence. For example, you may decide to send out an e-mail to every new member who has just subscribed to your list and this e-mail could include access to a free E-Book and further information about your website e.g. recent posts or other ways to integrate with your site. E-Mail autoresponders are a fantastic way to generate more revenue for your website because they revolve around pushing your products to people who have already expressed some form on interest in the services you have to offer this is where e-mail marketing differs significantly from standard traffic channels or promotional methods, you are essentially promoting your products to the most targeted audience you can conceivably promote to.
The first thing you need to do when setting up autoresponder campaigns is to focus on segmenting your audience as much as is humanly possible. Most e-mail marketing software solutions will include varying levels of configuration when it comes to segmenting your list into clearly defined categories or audiences. This is obviously important because it begins to make your campaigns that bit more targeted. For example, you could target people in your list who are also members of your website, or that have previously left a comment on your blog.
Another important step when creating an autoresponder campaign is to tailor the autoresponders for each particular segment. For example, you may have created a segment in your campaign for people who have just signed up to your email list. This segment should provide a carefully structured series of emails all of which can be scheduled to be sent in sequential order from the moment the user signs up to your list. You may decide to welcome each new subscriber with a customised welcome e-mail, this could then be followed up with a list of your most popular posts and maybe some prize tips based around your knowledge of your industry.
