subject: Important SEO Errors Marketers Make [print this page] Important SEO Errors Marketers Make Important SEO Errors Marketers Make
People commit SEO mistakes for a lot of reasons, and some mistakes really aren't - it's just people trying to beat the search engines with black hat methods which do not work. Even though you can succeed with SEO, it is something you always have to change with because algorithms eventually change. The thing about SEO and search engines, and this is true for all SE marketers, is that their knowledge must be continually updated in order to be successful with SEO. If you're new to SEO, and want to do it, then keep reading to learn a few SEO mistakes you'll want to avoid, for sure.
This is actually a mistake that requires simple common sense to avoid, but many people still make it. I am talking about the error of waiting to implement SEO on your site rather than doing it straight away. SEO should not be overlooked, irrespective of whether you are fixing up an old site or launching a brand new domain. It is a critical part of your marketing strategy and overlooking it will lead to a massive loss of traffic. Since you know your site requires lots of traffic, why would you sit around debating whether it's a good idea or not to implement SEO? The best targeted traffic you can get is organic, through the search engines, and all sites need visitors that will act.
Another tremendous mistake we see is failing to make the most from your domain name. It's still possible to be ranked using a dynamic URL, but you should still pick your domain with SEO in mind. You shouldn't ignore the power of using keywords, both in the main URL and in the files that are its part. This is still a proven and valid way to give your site the best chances of ranking well, with backlinking of course, and will hold in all the major search engines.
There are also a lot of marketers who place way too much emphasis on descriptions and meta tags. The sad part about it is they're just not that important anymore, so they won't help you much at all. You'll have much greater luck if you pay more attention to the content that's on your site. Content is one of the genuine keys to SEO success. Create high quality content around your keyword on a regular basis and the search engines will love you for that. There are many other things to learn about SEO, but just use these mistakes as a starting point and it will increase your chances of success. There's nothing stopping you from achieving success with the search engines, just keep learning and implementing the best practices.
