subject: Chi wonderful goat sudden emergence of Australian industrial management take full advantage - Milk, milk, dairy products - Food Industry [print this page] Chi wonderful goat sudden emergence of Australian industrial management take full advantage - Milk, milk, dairy products - Food Industry
If a few years ago, it was said to drink milk, others also difficult to understand; Today, the goat's figure is more and more in supermarket shelves and in people's home, was getting the nutritional value of milk and more people are recognized. Actually, in foreign countries, some European scientists say milk is a natural antibiotic, milk drunk not Zhanshen disease, and many countries have the goat milk as Grade A Green Food , Goat's milk in developed countries and regions are regarded as "milk of treasures." Therefore, China's milk market will be Dairy A huge market opportunity for the Chinese milk enterprises, who walk in the front, who are more mature industrial operation, grasps the market opportunities.
Complete industrial chain highlights the effectiveness of the goat
Entered since 2010, the domestic milk market has been slow to growth, growing demand for milk, more companies realize that their perfect goat industry chain has become the core of the whole competition. The large number of milk of domestic enterprises in the Australian Miao Zhi Dairy (Beijing) Co., Ltd., with its sharp market insight and common sense in 2006, began with the Government Cooperation Investing in a Chinese Shakespeare can advanced breeding goat population (Beijing) base, the construction of standardized Saanen goat breeding areas, the natural breeding areas in the pollution-free, green natural feeding practice; in 2007, officially breeding base in Shaanxi established breeding bases in Beijing and Shaanxi established to ensure Australian companies in milk Chi Miao's strong advantage is wonderful recent years, Australia Chi important reason for the strong dominate the market.
The same time, in order to better share the business risk, financial stress and pressure of milk, according to Milk Industry experience of the successful Australian company with Chi wonderful "company + peasant household" and "company + base + farmers" business model, the formation of a species, support, education, production and marketing of the industrial system. Not only enhance the core competitiveness of products, also optimize the product structure and establish a high-end brand milk played an important role.
Market new technologies Many advantages of goat milk, dairy products, but a kind Why do such a good market for many years has not led to many companies struggling goat do? The biggest reason is the smell of mutton taste for goat milk is goat's milk market has been unable to develop one of the greatest resistance. Completely eliminate the smell of mutton goat as long as the taste, there will be more people accept the milk. But the smell of mutton off goat also is not easy, because the off smell of mutton, it is also necessary to retain the original milk quality and high nutritional value, and goat's milk because of its fat, protein, short chain fatty acids, acidity and other characteristics of instability so milk is very difficult off throttle.
Solve this problem, O Chi Miao Dairy and Agricultural University, Food Science and Nutritional Engineering, School of Management Cooperation, the first to use advanced technology to the physical vacuum removing smell of mutton smell of mutton off goat milk for processing, you can maintain a fresh goat's milk rich in nutrients, while removing the headache of the smell of mutton smell, taste pure soft, easy to absorb, more conducive to recognition by consumers. Currently, Australian companies have wonderful Chicago for a national patent this technology, further development of the enterprise ready.
Hand, "Hi Frankie," achieve mutual benefit and win-win
Since 2006, Australia Chi wonderful company has been looking for the best combination of business and market point, June 15, 2009, Australia Chi Miao Dairy (in Beijing) Co., Ltd. and Guangzhou New impetus Animation Management Co., Ltd. reached an agreement, a new driving force for Animation management Co., Ltd. Guangzhou authorized Australian Dairy Chi wonderful 15 years, "Pleasant Goat and Big Big Wolf" cartoon image of the right to use the common development "Pleasant Goat and Big Big Wolf" series of goat milk products of children Beverages With animation, puppets combined to realize the three-dimensional interactive capacity development, O Chi wonderful goat's brand and market up to a new level.
It is understood that, Since 2008, Australian Dairy Miao Zhi (Beijing) Limited has been all over the country's enthusiastic pursuit of consumers and investors, welcomed by consumers, while the market as the domestic goat development of more mature, O Chi wonderful company with franchise chain system to mature in order to "win-win benefit" Marketing Concept, developing the national market.
