Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by "wrapping" the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and it is FREE!
WrapMail is a system that adds a dynamic, interactive and trackable letterhead to the regular external emails we all send every day. Senders do not have to change any routines but simply keep sending emails the way they always have, the wrap is added after
the "Send" button has been clicked. The only change on the client side is a change of the outgoing (SMTP) server to a WrapServer which is either a Server in WrapMail's hosting center (PRO clients) or an internal Server (Enterprise clients).
Emails come to the WrapServer where they are wrapped in the appropriate wrap. Settings include: specific wrap for specific sender, rotation of wraps, rotation of wrap elements (such as images/text), specific wrap for specific recipient, dynamic feed of wrap elements (such as RSS and XLM) or no wrap for specific senders and/or recipients. Wrap selection can also be set on-the-fly by inserting a code in the subject line, this code will not show up on the recipient end.
All emails are tracked through a tracker which captures sender, recipient(s), time-stamp and subject upon sending of emails and then matches this data with clicks by recipient(s) and populates the report generator with this data in various forms such as usage report, tracking report, ranking report and management report. In addition the system has an "Instant Click Alert" feature that sends an email to the sender and/or someone else when a recipient has clicked on an element in the wrap (for a lot of companies this becomes an "Instant Lead Alert").
All images are displayed upon email arrival as everything is embedded in the email itself so that the recipient does not get the red x and message to "right-click to download images".
