subject: How Do I Get A Website For My Business And Rank Well With Google? [print this page] How Do I Get A Website For My Business And Rank Well With Google?
"How do I get a website for my business?" is a common question among new business owners. It is also asked by owners of established small businesses who for some reason have not had a website created. Perhaps you are reading this article because, for whatever the reason, you are contemplating this question as well.
Today you have the choice of a vast range of possibilities when it comes to having an online presence created for your business. The choices include everything from free basic templates you use to design your own site to having sophisticated and expensive flash designs professionally done for you with e commerce credit card processing functionality included.
If you do feel you don't need anything elaborate perhaps a template solution could work. However be aware you have to have the technical skills to modify the template design to your liking and upload website files to a web server. Prior to this you'll want to have acquired a domain name and secured a web hosting account.
There are some other important considerations to contemplate first before you actually have that website designed however. To begin with, you must decide on the form of your domain. You must chose whether to use your actual name, the name of your business, or incorporate both your name and the business name in your domain.
An example of this would be hermansmithtowingservice.com. This would be the case if your name was Herman Smith and you owned a tow service of course.
Another consideration would be to have your domain name reference your local region or city. Doing so would give you a better chance at ranking better in the search engines when it comes to local internet searches in your area. An example of a domain that is locally keyword optimized would be newportnewstaxservice.com.
Lets say a Newport News resident does a Google search for tax services. A site with this name, if properly keyword optimized and with a few other considerations, would come up favorably in the search listings. It could even appear on Google's first page for the given search term.
Be aware however that it takes much more than just having a keyword optimized domain to rank at number one for keywords. That brings up another very important point crucial to your online presence. That is the issue of website marketing. This is the most important aspect of having a truly successful website. The best designed website is worth little to the business owner if nobody knows about it or can find it online.
Proper website marketing is where many websites fail. The most important question then, in light of this fact, is not just how do I get a website for my business but, how am I going to get my website marketed to my targeted audience?
The good news is that anyone can actually learn to be an internet marketer who is willing to commit an hour or so a day to it. Many marketing strategies are actually free. It does take time first of all to become good at it, then time to implement an effective marketing strategy. If you don't have this kind of time then you will want to hire someone who will do the marketing for you. All the same, you will want to at least acquire a basic knowledge of internet marketing so that you can have better control over how your marketing dollars are being spent.
Yes, how do I get a website for my business is an important question to ask if you don't have a site yet as a business owner. But be sure to seek out and take advantage of a few online training courses or enroll in a membership site that will give you the marketing skills to maximize your online presence.
