subject: Lead Generation And Your Real Estate Career [print this page] Lead Generation And Your Real Estate Career
To have a successful real estate career, you will have to generate a consistent volume of qualified prospects. Given that lead generation is nothing much more than meeting regular people, you'll find a lot of choices you've in regards to picking your preferred approach. So, which lead generation method is suitable for you?
Social Networking and Blogging
Together with developments in technology as well as the Web, social media marketing has developed into a huge lead generation foundation. Blogging and networking through web sites such as Facebook, Twitter and Linked In are producing huge amounts of business for agents throughout the world. One of the advantages of utilizing these kinds of techniques to attract buyers and sellers is the price; it's f-r-e-e! The return on investment (ROI) is advantageous to 'old school' advertising strategies like newsletters, mailings and door hangers.
Good Old-Fashioned Door Knocking
Yet another totally free kind of lead generation is good old-fashioned door knocking. You would believe this method of obtaining business would be the last thing that could work in the current market, but the important thing is many agents do not do it any more, so it's an open field! With customers demanding their right to personal privacy as well as the introduction of the 'Do Not Call' list, it truly is growing to be more and more difficult to legitimately make contact with anybody to gain their business. Agents that take the time to go door to door introducing themselves and becoming the area expert will gain a huge amount of new customers by simply meeting them.
Expired Listings and FSBOs
Some other popular strategies to attract qualified real estate customers are for sale by owners and expired/withdrawn listings. These individuals need to sell their house and are actively working to achieve this. By getting in touch with them and describing exactly how you can best help them with the sale of their residence, you will have an excellent opportunity to get their business.
At the end of the day, real estate lead generation is really a numbers game; the more people you contact and the more proficient you are concerning your market/industry, the greater opportunity you've got to regularly close deals. A report from the National Association of Realtors (NAR) indicates that 67% of buyers/sellers will choose the first real estate agent they come in contact with; meaning the agents that just get out and meet people, know the market/industry and provide top-quality client care, will have no problems enjoying lucrative real estate careers in any market.
