subject: China's Media Industry Output Will Reach 562 Billion Yuan - Media, Publishing - Printing [print this page] Economics and Management Tsinghua Media Research Center recently released "2010 Media Blue Book" (the "Blue Book") that, according to statistics analysis and projections, by 2010 China's media industry output expected to reach 562,000,000,000 yuan, Mobile Media and Internet will become the main direction of the media industry and power.
Media industry output will reach 562 billion yuan
"Blue Book" said the 2009 total output value of China's media industry was 490.796 billion yuan, up 16.3%. 2010 total output value of China's media industry is expected to reach 562 billion yuan.
4 month, the relevant department issued "on Financial Support the revitalization and development of cultural industry guidance and prosperity. " Southwest Securities researcher Panhong Min said this was the first since the founding of New China, the full support of cultural industries, financial guidance document, the industry's positive self-evident. Financing difficulties have restricted the biggest bottleneck in the development of cultural enterprises, "guidance" for credit, insurance, bonds and other concessional financing multi-level model of the state aware of both social and economic nature of cultural industries in the initial stages of development policy should be different from others.
Declining proportion of the traditional media industry
"Blue Book" that the press, books, TV While traditional media to keep a certain percentage of growth, but the proportion of the overall industry is declining pattern.
Traditional media in trouble is the world's media industries are facing a common problem. According to statistics, the international financial crisis, the United States, 507 daily circulation dropped, most newspaper companies can only barely operational. The face of the traditional paper media and the difficulties faced by the crisis, the U.S. newspaper industry peers appeal to the Government the same as saving the U.S. economy come forward to save the U.S. press, while also stepping up to adjust business strategy.
Electronics Reader is a traditional media and new media digital transition docking another attempt. 2007 U.S. launch of the Amazon Kindle electronic book reader, Sell Hot. The second generation Kindle2 since February 2009 after 3 months listing time, sales volume reached 240,000, more than 100 million U.S. dollars sales revenue. Kindle sales now total in excess of 80 million units. Kindle income is mainly from the reader and the e-book sales revenue component. The income from 5 million in 2007 soared to 117 million U.S. dollars in 2008, after the end of 2009 reached 400 million U.S. dollars, the end of 2010 expected to exceed one billion U.S. dollars.
From China's situation, in order to Press into enterprises as the vanguard of the press and publishing system reform into the gradually deepening and expansion phase of the reform side. China's publishing industry how to properly resolve the contradictions exposed by the reform, how to reform the system of outreach to the press being? On the other hand, the digital transformation of the press to explore whether the new path? These are the challenges facing the media industry.
Plate revaluation policy to promote "Triple play media plates cause the concept of revaluation, the company's profit margins are related to the need for new look, some of the more established companies of concern." Qiu Jin and Yuan Hong-day securities analyst said.
Said Qiu Hong, days, specific to the recent listing of some of the media section of the new shares and sub-shares and other sections of the new shares, compared with the second new stock is not so special. "IPO shares the plate with the second smaller, are sought after generally easy, but it can really expect to implement, require the test of time." Qiu Hong-day, said, overall, the GEM of the new shares will gradually differentiate, really good company gradually emerge. Turning to the media section of the market outlook
, Chiu Hung-day "If the market is not good, triple play, etc. is a good subject in itself, coupled with out of this year there have been policy, it may be repeated speculation."
Ministry of Finance, State Administration of Taxation issued last year, the "cultural reform in the management of cultural institutions and cultural transformation for enterprises and business development support to the two provisions" to require cultural institutions in 2009 after restructuring? 2013 continue to enjoy the enterprise income tax on Duty-free Policy, which is the most direct support for cultural enterprises means, now published in the media, Times Publishing, Gehua and its cable TV Paid Network Group policies are here to enjoy the preferential income tax exemption.
