subject: It Takes More Than Creativity That Gets You Results by:Janice Jenkins [print this page] The online community is full of how to's and strategies to help you make your marketing campaign such as your print posters effective communicators of your message. In fact, most often than not, you probably go online when you want to have a more creative advertising tool for your business.
One of the most popular tips provided by many online printing websites is about having creativity in your marketing collaterals such as your poster printing. According to marketing gurus, creativity is the most significant technique to help you be different from the rest and thereby get you more leads for your efforts.
However, it may not be totally true. A creative idea is not enough anymore to get you the leads you need to boost your business. In fact, creativity alone in your poster printing may even lessen your chances of clinching deals with your target clients.
This is if you rely on creativity alone. Sure, it may get you leads at first, but eventually, your creative idea in your poster printing may not sustain your business for long. Not only does creativity cost more than you are willing to bargain for; sadly, it takes a while for you to get the results you expect from your efforts. This can be frustrating as you need to know right away if your marketing efforts worked or not.
Creativity then should be complemented with a powerful strategy so you can have an ad that really works. This means having three powerful factors to maintain your ad - a creative idea, a recognized brand, and a strong image. The strategy then is to combine all three to produce the best promotional tool that exemplifies who you are and what you can do for your target audience. And this goes for all the efforts you will be doing for the rest of your business life.
The bottom line is to not sell yourself by creativity alone. It does not take a genius to know that a creative idea alone will not get you anywhere with your target clients. Cheeky one-liner headlines or even show-stopping graphics can surely be attractiveat first. But it is definitely not the best solution when it comes to sustaining your ad for the long haul.
The key therefore is to have creativity PLUS a strong marketing strategy for your print posters. When you are looking for ways to provide your target clients with the best ads, do not be stuck with creativity alone as your strategy. Invest in more than creativity and you will surely have a campaign that will work well to generate leads for your business.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
