subject: Health Care Products Market: The Mix Of Collapsed Cardiovascular Market - Health Care Products, [print this page] Health care products market, more and more difficult. More and more difficult single effective marketing model.
Conference marketing, service marketing has been done indiscriminately, consumers generally do not trust; "height ad + Terminal Distribution Issues," the traditional model is also facing difficult for consumers to be convinced of the depth of problems; database marketing messaging slow, the market feedback serious lag; consumers is difficult to collect useful information, it is difficult to take full advantage of, can not establish efficient and useful database; and so on.
Market development trends show that medicine and health products company comprehensive use of various tactics, using combined marketing model has become inevitable. However, using a combination of what marketing model to winning the market? Recently, I planned where the team listed on the program X capsules in this regard a useful attempt, positioning and innovation of its products is quite worthy of note, hereby order as follows, with the trade share.
X Capsules service centers and other stores do conference marketing is essentially different, with particular emphasis on services, there is unity, strict service standards. Service centers in addition to providing high-fat test but also installed a unified corporate headquarters to install remote device through the remote device that allows consumers to watch lectures by expert remote clinics, and other attractive features of services.
Dilemma: product positioning, it seems easy but hard
X capsule is a more distinctive health product, reducing blood fat, lowering blood glucose accessibility. "High blood lipids, high blood sugar to pick off a handful of patients, the face of these two diseases, patient populations, but that large a market ah." Customers tell us with confidence. Can this really the case? This product really can do easily locate it? Many years of planning and marketing experience tells us that the more the surface looks easier to locate the product, the more difficult it truly accurate positioning.
No investigation no right to speak. To be precise product positioning, we must look at the target consumer of the state. After a week-long market research, market research results out of us and our customers are surprised: Although on the surface this is a can and antihyperlipidemic, hypoglycemic "double down" products, but to the high blood cholesterol, high blood glucose groups are caught, the difficulty is too great. Why?
Grip of hyperglycemic
Hyperglycemic can be broken down into two types: one is does not have diabetes, but people with high blood sugar, about 70 million; The first category is people who have diabetes, about 40 million. In-depth interviews with market research found that did not have diabetes but for people with high blood sugar is, because there was no obvious symptoms, so glucose is not particularly urgent needs, education is in vain that some people do not please?? Said also White said. For people who have diabetes, market research shows that eighty percent of the diabetic patients, by taking drugs, diet control, exercise can strengthen the control of blood sugar, do not eat health food. Education of these people is difficult and costly.
