subject: Buddha Salesmen Launch New Website [print this page] An internet portal selling a range of products related to Gautama Buddha has launched a new online store in the hopes of garnering new business from lucrative emerging markets. Buddha Groove announced the redesign of their website and selling platform in time for the Christmas season, located at www.buddhagroove.com, under the guise of spreading the message of the Buddha who created the religion bearing his name more than two and half millennia ago.
Visitors to the new site will be impressed by a new layout and reorganization of the old transaction-based platform. Search functions and more detailed product categories should aid consumers in finding the products which interest them more quickly, and Buddha Groove hopes that an emphasis on usability will bring a corresponding increase in sales.
Available on the new site are Buddha and oriental themed statues, candles, home dcor, writing and stationary materials, bijouterie, art, paintings and all manner of knick-knacks and pollywog. In a flourish of Zen marketing, the site suggests that "the products are created so as to exude positive energy in our home and surroundings". In an effort to ensure authenticity and defer allegations of shameless market capitalism and all-round hypocrisy, Buddha Groove claims to source its products exclusively from artisans and craftspeople in Thailand, Nepal, Vietnam, Indonesia and China.
Further to the authenticity dilemma encountered by a company wishing to deal exclusively in likenesses of a religious figure, the new Buddha Groove location has taken advantage of cheap web hosting to create a blog, discussion space, and resource center to educate visitors about Buddhas teachings, and Buddhist traditions and philosophy. With a Facebook following of more than 25,000 members and plans to expand into worldwide shipping and sales, it would seem that with the help of cheap webhosting packages and alternate domain suffixes, this particular Buddha is destined to keep on grooving.
