subject: Guangdong, "after the Olympics" will accelerate the structural adjustment of small household appliances - microwave ovens, rice cook [print this page] Guangdong, "after the Olympics" will accelerate the structural adjustment of small household appliances - microwave ovens, rice cook
Electromechanical Import and Export Chamber of Commerce, according to the Guangdong
person in charge, from January to June this year, China
Small appliances
Although the growth trend to continue, but in comparison with previous years is very different: First of all, this small
Home Appliances
Although the positive growth of exports, export volume growth is negative; Secondly, small household appliances export growth this year, slightly lower than the same period the average growth rate of household appliances; again, the traditional export volume has a certain size range of small household appliances export slowdown in large Some products even a more substantial negative growth; Finally, the emergence of a group of some tech, higher value-added new products of small household appliances, small household appliances export in China, where robust growth slowdown, export momentum can not be belittle.
More serious, due to congenital underdevelopment, most of China's small household electrical appliance enterprises are SMEs, whose capacity to resist risk is relatively low, particularly dependent on exports of SMEs, only dismally, even closing down or changing products.
However, the Chamber of Commerce official said that while exports of small household appliances frustrated, but in the domestic market still has a larger market space, "after
Olympics
"The development of small home appliances will be more healthy, vibrant," The key is how to adjust the industrial structure. "
Macro and industry level "champions" small appliances
He pointed out that in this regard due to the macro level, on the other hand benefit from the overall level of industrial development. "Statistics show that China's economic growth rate during the first half remained by 10.4%%, indicating that China's macro-control measures are appropriate, and anti-interference ability of China's economy is also growing."
From the industry perspective, in recent years, the state of the appliance industry's development has been the focus of attention and give support. For example, under the Government's lead, this year launched the "home appliances to the countryside," the pilot, our 70%% of the population in the rural population, the largest consumer base for pet appliance industry has laid a solid foundation, especially the small the development of home appliances, although
TV
Has been very popular in rural areas, but some high-tech small household electrical appliances is very scarce.
"Some leaders in the so-called times of adversity made the brand a good performance, but also that China's small household electrical appliances are still promising." The responsible person, the data from the United States, ended in early August, U.S. sales have reached fans 16 million units, sales amounted to 2.0 billion, an increase of 33.7%. In fact, the fan is just small household electrical appliances in the traditional category, but for
Microwave ovens
,
Rice cooker
, Purifier,
Humidifier
Small household electrical appliances such as fashion, in recent years has maintained a faster growth rate.
Product innovation, environmental protection and energy saving, strategic layout of the three major "adjustments" must be
From the industrial development process and the general regulation of the marketing environment changes will facilitate and promote the adjustment of industrial structure. Small household electrical appliances industry wants more healthy, positive development, it must adapt to the macro environment, from extensive development to the development of fine type, find out their own place and create new demand and value. "One, product innovation, environmental protection and energy saving, strategic layout will no doubt become the center of Guangdong's industrial restructuring of the main theme of small appliances and key words." The expert said.
No doubt that innovation will be in the "post-Olympics" the development of small home electrical appliance industry occupies the core position, but fans no doubt that innovation through the industry to find a "self-salvation" of the model. In
Air conditioning
Market squeezed, once the fan market shrinking, and the constant innovation by manufacturers, the current fan products into negative ions, photocatalyst, and other advanced technology to the air quality was improved; also has mosquito repellent, thermostats, etc. high value-added features that the fan developed a new market, "even in small household appliances export adverse circumstances, high-tech, high value-added small home appliances also maintained a stable export growth."
In national policy guidance and energy saving "Green Olympics", driven by energy-saving awareness of environmental protection of Chinese residents has been greatly raised, and a series of environmental protection the theme of energy saving product updates gave small home appliances industry a good lesson for the future of small appliances specified in the direction of innovation and development?? future products, only greener, more energy efficient. "At the same time, the strategic layout is also critical." The source said, in eastern China, all kinds of industrial chains are maturing, competition between enterprises become increasingly saturated, rapidly rising labor costs, therefore, the need for cost-conscious small Guangdong household appliances, on one hand, we must accurately locate its own development, while also seeking more space for economic development, more close to potential markets. "With the deepening of western development and improvement of investment environment, as well as the rapid advance of new proposals in rural areas in recent years, appeared in company strategy pattern of westward movement. The expansion in international markets, the U.S. fans undoubtedly small household appliances accumulated a wealth of experience, currently, the U.S. fans at the Thailand, Vietnam, the price of labor has dominated the areas bordering with China to establish a manufacturing base. "Electromechanical Import and Export of Guangdong Chamber of the responsible people.
He pointed out that despite the "post-Olympic" small home appliance industry as a whole is healthy and positive face, but under the influence of various external environment, Guangdong, small household appliances to accelerate the adjustment and improvement of their own, "closely linked to macroeconomic policy , focuses on the theme of environment protection and energy, innovation and strategic adjustment by seeking new opportunities and new development. "
