subject: Digital Outdoor Signage Going Mobile On Motor Vehicles [print this page] Vehicular digital marketing is a significant industry, as the amount of captive audience readers is never ending, one corporation has deployed these screens to a fleet of buses that are used for a Park and Ride service find out more.
Parking is a major complaint in UK towns and cities, so bus companies are providing a park and ride service, this is when you park your car on the outskirts of town and a bus takes you to the city or town centre for a small fee.
Now one advertising agency has seen a gap in the market and have installed 15 LCD screens with integral media players that play information from the businesses inside the city, whilst the passengers are being taken into and out of the city, the media are for everything from jewellers, clothing retailers, vehicle repair businesses and cafes. The information have increased over the past 2 to 3 months and also include jaw dropping and dynamic advertising.
To realize this is not tough, they have employed a 15" LCD screen with a screen ratio of 4:3, the active area of the display is 304 mm wide x 228 mm high. The maximum resolution is 1024 x 768 with 16.7 million colours and each display screen is 300 nits, permitting everyone to see the advertisements during the transit to the town centre, from the front to back row of seats on the bus.
Also a ticker runs at the bottom of the monitor supplying weather information for the day, so shoppers have a good idea when to take shelter or to avoid the rain.
This gadget works on two fronts, the first is to offer information to the people on the bus during their journey from the car park to the town centre, these ads are particularly relevant as during the run up to Christmas these adverts include pre Christmas money off coupons that are sent using an SMS to passengers cellphones, this has a distinct benefit over other firms who do not advertise as the commuters will go to the retailer and use the coupon to obtain Christmas presents.
The second factor is that the advertisers have the distinctive access to these people and so do away with most of the competitors, they can also see how the marketing campaign is going with the number of vouchers taken on a weekly basis, so when they want to increase sales, they can display more tempting content using various media formats from video, audio and images.
Another solution would be to fit an LCD screen into an LCD enclosure and fit this to the bus, the people behind the marketing agency will for sure know that their capital is protected, especially when hooligans get on the bus to do some shopping.
This proves that digitial signage no matter if it is for indoor or outside applications, it is here to stay for some time and the only way to deal with it is to enbrace it and work with it.
