subject: Prioritizing Your Business Name Ideas [print this page] Prioritizing Your Business Name Ideas Prioritizing Your Business Name Ideas
Ask start up entrepreneurs or even major companies about the secrets of being very successful in business and one thing that they will surely forewarn you is the fact that there are not short cuts to success. You may think that you have a bold idea that will surely sell but you still need to execute the your plans well. To begin with, you will face one ultimate challenge of choosing a name that best represents you and your company.
You can come up with various business name ideas but then again, you still need to decide which is really more effective. Most entrepreneurs are caught in dilemma between choosing descriptive or opting for abstract names. There are advantages and benefits of using either of these options of course.
Personally, I prefer using descriptive words. Descriptive words have greater chance of giving the end users and consumers an idea about what product or service a company is offering. It can draw attention along with an impression that your company might offering something that consumers expect to be closely related with the name.
Descriptive words also have bigger chances of covering the theme and set goals of a company. If you could get people to try and consider your product based on the descriptive words that you used, it will not be difficult for them to relay and convince other consumers to try out your products and services simply because the name pretty much says it all.
Abstract names also have its benefits. Think Squidoo. Consider YouTube. These are some of the abstract words that resulted from combinations of two different words. Their unique identity is further enhanced by the fact that they essentially offers bold new and highly innovative solutions.
Abstract names more often set business trends. More entrepreneurs and innovators prefer abstract names because of these practical benefits:
Abstract words are unique and sets you brand apart. Words like Gizmodo, Reddit, Twitter, and Youtube are new words initially intended as mere brand name but went on to become almost a household buzzwords these days. They are catchy, simple, and definitely easy to remember.
Abstract words are flexible. Abstract words do not limit your to specific products and types of services thus enabling you to potentially expand further.
There you go, just some of the pros and benefits of using either abstract words or descriptive words as your brand representations. Others are fond of using initials and acronyms while some companies also opt to use family names. Currently, there are no clear patterns as to which of these approaches are more effective actually. If you will take a closer look at today's top brands, you will notice that they basically are of different origins. Family names such as Disney and Mcdonald's belong to the best global brands. Google is one abstract inspired global brand. IBM is also a global busines force in computing.
