subject: How to Use Direct Response TV Ads by:Robert Melkonyan [print this page] Does your company have a new product they want to advertise? If so, direct response TV should be considered because it is a wide-ranging and affordable method of advertising. Most people are aware of direct response TV ads by the name of "infomercials."
The first thing advertisers must do is determine whether or not direct response TV will benefit their product, increase their customer base, and be worth the expense. All products can be sold through this method of advertising, however sometimes the cost is too much for products that appeal to the masses. Very few niche products are sold through direct response TV simply because not enough people will buy the product to counter the expenses of the advertisement. A few specialty niches like golf may, but as a general rule that is not the case. Some products are more successfully advertised through direct response TV while others aren't. That is the nature of advertising and the best way to find out whether your product will be a good fit for DRTV is to do a little research.
The best products to advertise via direct response TV include those that appeal to the masses. The reason this is important is because the bigger the target market the easier it is to make sales. The more sales that are made results in higher earnings and more success for the product. So, this is something worth keeping in mind. Another thing to consider is whether or not the product can be demonstrated in a positive light that makes it seem easy and amazing. Products that can be demonstrated with ease on an infomercial make consumers want to buy it because of how easy it is to use. The best products to sell through direct response TV are those that will improve quality of life whether through saving time, improving cleanliness, or health. These are products that have mass appeal and that work best for this type of advertising.
The most successful products sold through direct response TV include home appliances, personal care products, house wares, exercise equipment, and the like. The goal of advertising through direct response TV is to make consumers say, "Oh, wow, I need that!"
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For more information on direct response TV, be sure to visit A. Eicoff & Company, the ad agency that started it all.
