subject: Enhance children's personalized products into the next breakthrough in home appliances - home appliances, small appliances, products - househo [print this page] Enhance children's personalized products into the next breakthrough in home appliances - home appliances, small appliances, products - househo
Although the appliance as a child segmentation of the market, consumer demand in the short term is difficult to support large-scale enterprise development, but in the long run will have a lot of strategic value.
Over the years, some believe that the object of consumer appliances direct reach of children, is a major marketing mistake. On the one hand, children are not the real consumers, the decision to buy is also parents, at home, children influence their parents is extremely limited; the other hand, there is an inherent security risk home appliances to children, set up a direct contact barriers.
Is not the case. Children as part of the consumer appliance has met individual needs. At the same time, choosing a child object is not a single appliance, in addition to children, also including some single person living alone, some business establishments and other. Together, they constitute and support the stable development of the child appliance.
The same time, the face of the city's high penetration rate of home appliances, general household appliances small room for the situation of children is undoubtedly a breakthrough in home appliances. In the future, as the overall popularity of rural household appliances, children's room for more growth in household appliances will be gradually enlarged.
, Of course, companies also can make use of the product, the company's brand influence and visibility in advance rooted in the eyes of many potential consumers, ahead of the implementation of brand marketing. Thus, children's home appliances in the next 5 years -10 years, is expected to become new breakthrough and growth.
But the industry had to face is that children at this stage of multiple appliances into an embarrassing situation. On the one hand, input-output ratio imbalance in some enterprises, greatly affected the business confidence and development, but also speed up some of those who watch and emerging instability; other hand, many children, home appliances product development and technological innovations also remain On the surface, differentiating product features is not obvious.
So now the whole area, the first step to solve business problems in understanding. Through a number of successful cases and operations experience, and to promote the more types of household electrical appliance enterprises and products involved, to promote the rapid growth in this area.
Second, to strengthen the functions of individual products to upgrade. Many products are beginning to stay on the surface, not in the content and functionality on the positioning and development of differentiated, then certainly from the child's spending habits, characteristics point of view, a fundamental attraction to increase children's products, product-driven market growth, to avoid price war.
Addition, marketing should be unique. Compared with the traditional home appliances appliance children, there are many differences, so whether it is product development, marketing network, means a series of promotional activities must be tailored to individual programs and tools that can truly benefit of scale, achieve brand value radiation.
