subject: What Does Your SAAS Agreement or Software EULA Say About Your Company? [print this page] What Does Your SAAS Agreement or Software EULA Say About Your Company?
Interesting question. When a software, software-as-a-service (SAAS) or other IT company sends its written software EULA or SAAS agreement to the customer as part of closing a deal, it is really telegraphing a message about the company and its sophistication. As a software and copyright attorney attorney, I actually think about this stuff.
The wrong message/impression would be:
Is this company for real?
This agreement seems too complex?
I don't understand what they are providing and what we are responsible for?
I need to send this to the legal department or to outside counsel?
I will read this later; maybe on Friday.
It looks like they bought this on the web for $29.
I think they wrote it themselves.
I am not sure this company knows what they are doing?
Is this their first sale?
None of those messages/impressions would be a good thing or help the agreement move through the process.
Here is what your EULA or SAAS agreement should be telegraphing about your company.
They areserious about this!
I understand their pricing/licensing/services model. It is very simple.
They seem to betransparent about the way they work and their revenue model.
Looks likethey know what they are doing.
I bet theysell a lot of this stuff.
Looks like they havevetted this agreement, and will stand behind it.
This looks fair, and I am going toapprove/sign it.
I don't see any tricks in here.
So, what does your agreement say about your company?
Read your agreement and find out, at least before your customer does. And yes, this can be done.
