subject: Lindsey Vonns Womens Ski Apparel Brand [print this page] Maria Sharapova leads the lists of worlds highest-paid female athlete and the woman skier Lindsey Vonn will likely follows the trail. After Vonns incredible Olympic victory she had been a household name in the U.S. She even played a small role on NBCs Law & Order television show, went to the White House correspondents dinner. Her annual endorsement income with a company that manufactures womens ski apparel sure contributes to her fat paycheck.
Even a series of unfortunate injuries while training, the athlete proved she had talent and extreme dedication during the 2006 Olympic Winter Games in Torino, Italy. But she overcame her injuries and skied in five events, placing as high as seventh. Fans feared that the 25-year-old's bruised shin would keep her from hitting the slopes in the 2010 Winter Olympic Games but on Wednesday night, the unstoppable U.S. competitor worked through the pain and won her first Olympic gold medal.
Spyder, one of the leading manufacturer of womens ski apparel and whom the athlete is endorsing had made eight different suits for Vonn to wear at World Cup events. The suits step beyond the ski team uniform graphic design and incorporate patterns, plaids, and vibrant colors that Vonn finds appealing. Spyder will not publicly release the colors or designs prior to each race, allowing curiosity to build before Vonn emerges from each start gate, just as anticipation about her performance builds.
With Vonns success, which is used by advertisers to gauge the ability of celebrities to influence consumers, an intellectual property right is a case not to be taken lightly. The International Olympics Committee's sues a popular website by citing that the gold medal winner Lindsey Vonn had worn UVEX, makers of popular skiing gear such as goggles and helmets. Endorsements certainly has the power to rake high sales in womens ski apparel but then is gives an impression that the Olympics is about money, not about athleticism.
