subject: Suggestions for Improving Search Rank [print this page] Suggestions for Improving Search Rank Suggestions for Improving Search Rank
Ask any experienced online marketer, they'll tell you there are so many different and varied ways to generate traffic on the web. When marketers are considering how to create traffic, they first must choose between free and paid methods. But still, no matter how many traffic generation strategies are created, search engine traffic still retains the most coveted number one position.
Make no mistake about your ability to achieve high rankings in the search engines using SEO, but you'll need to get educated about it and then take action. In the balance of this article we'll go over a few SEO strategies and points that you can learn about, and then you can decide what you want to do about this area of marketing.
Anchor text, in your links, is a critical aspect of optimizing your links for maximum effect. Anchor text is nothing but the text that appears in a link. With backlinks, try to use appropriate anchor text such as your site's primary keyword phrase. For example, if your site deals with "widgets" and the keyword you're targeting is "neat widgets", then the keyword phrase "neat widgets" needs to come in the anchor text of your incoming links. This is highly important because when the search engines come across your link and find a "click here" in your anchor text, then they would assume that this is the keyword you want to get ranked for. And when they go to your site, and you're optimized for purple widgets, then you'll be penalized. It does not matter what the particular situation, if you're using anchor text for any link, and you will be, then make it relevant to whatever your site's theme is about.
If you want to successfully optimize your website for the search engines, then don't ignore the power of titles. Titles are an important tool in determining your site's Due to the emphasis search engines place on titles, it is wise to make sure that you have your main keywords there. Search engines look in the titles to determine what words to use for ranking and what you want shown to users. The stronger your title is the better results you will get when it comes to ranking high. The use of just a company name as a title is a common practice. A strong title has your main keyword and is short and meaningful.
You'll also be able to realize traffic that is more targeted because your site is categorized more accurately. You'll have an easier time of it if you only use text in your link anchor text. This should be possible at all times but in case its not, then you should use a sitemap or at least second text navigation in your site's footer. Doing so will make things much easier on the search engine bots. All in all, if you've always wanted to get free traffic coming to your site and actually see it convert, then it's high time you optimize your site for the search engines.
